Search results for: “Content Marketing”
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How To Hone Your Marketing Strategy Using Smart Tech
When it comes to honing your company’s marketing strategy, there’s a lot that you need to think about. It’s not just a case of getting creative and coming up with the right digital and traditional marketing campaigns, it’s also thinking about the processes in which you employ to help aid your marketing strategy and success.…
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5 Tips for Creating Highly Converting Content
These days, consumers require more information before making a decision to purchase an offer. Through effective content marketing, businesses can influence the decisions of their target audience and nudge them towards converting. However, creating relevant and engaging content that results in high conversions is not an easy task. Unless you know the most important elements…
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4 Marketing Automation Tools for 2020
Automation is critical for every digital marketer, and your automation tool can make or break each campaign. The best services provide every feature you need to manage every detail of your marketing tactics. This article will cover some of the most effective marketing automation tools for marketers to consider in 2020. Keep in mind that…
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7 Digital Marketing Tips That Will Help You Edge Past Your Competition
Right now we are at a transition period. This is when traditional marketing channels are slowly being replaced by digital marketing strategies. TV ads are being replaced by Facebook and YouTube video ads, banner ads are proving to be as effective (if not more) than actual billboards, and search engine rankings are determining the fate…
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5 Surefire Ways Content Writers Grow Your Business
You’re a good poet. You can tame unicorns and climb mountains with the power of your words. But how will the world know about your talent if you won’t showcase it? How will they come to know that you can be the next author of a bestselling book? The same goes for your business. If…
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Farewell to Monologue Marketing: Changing the Narrative in Digital Signage
As each day passes by, the world becomes even more digitized. The screens as a mean of communication become the primary medium to broadcast messages. In order to thrive in this new world of technology and innovation, businesses should adapt their marketing strategies to the needs of the time. That’s when digital signage comes to…
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SendPulse Review: One-stop Shop for Digital Marketing
Email is one of the prevalent channels of marketing products and services to a wide range of customers on the internet, but there are other ways of establishing a communication with users, like SMS and Push Notifications. Email is more popular because it’s easy to set up and provides the widest productive reach, but it’s always…
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GetResponse: An Email Marketing Software Fit For Every Business
Finding and engaging an email marketing software is more often not the primary concern of any online marketer. Although there are a number of software programs available in this niche, it is difficult to trust one without firsthand experience. So, if you are also facing the dilemma, then you are at the right place. Today…
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Modern Marketing: SEO is Not Dead, Just Different
As long as search engines exist, search engine optimization will experience the same fate. Like an evolving nation, the present may look different from the past, but it doesn’t affect the future. In the beginning, search engine optimization was more basic and susceptible to automation. While some grey and ‘black hat’ practitioners circumvent rules and…
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Four Steps to a Successful Email Marketing Campaign
Email marketing campaigns have become an increasingly important part in many businesses’ armouries. They can take a little time to set up and manage effectively but, once they are in place, communication is instant. They are also incredibly cost effective when compared to traditional marketing techniques such as print and broadcast advertising. Properly targeted email…
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Advanced Analytics: Measuring Your Online Marketing Results With Google Goals
Digital advertising is alluring; owners keep business endeavors closer to the dollar through analysis of data. Search engines, such as Google, allow web masters to track the metrics of indexed content as well as paid advertising entities. Google Analytics provides online marketers with more power, giving added intelligence and allowing owners to trace dollars spent…
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5 Reasons Why Your Email Marketing Campaign Isn’t Working
If you are deep into email marketing and you’ve been in it for a while, chances are that your first attempt wasn’t fruitful. Also, if you’re just getting into the game, the first attempt is likely to be a discouraging flop if adequate knowledge isn’t acquired before venturing into it. You’ve probably heard that “Money…