As each day passes by, the world becomes even more digitized. The screens as a mean of communication become the primary medium to broadcast messages. In order to thrive in this new world of technology and innovation, businesses should adapt their marketing strategies to the needs of the time. That’s when digital signage comes to help. Monologue marketing should be laid to rest and pave the way to the conversational approach of addressing the customer.
Means of engaging the audience in digital signage
Using displays in marketing has many advantages. One of the biggest feats of digital signage is its flexibility. Screens are showing what you want them to show, the creative possibilities of the message you want to convey are endless. For maximizing the results from your digital signage you should take an engagement-based approach, you should think about the content that is most likely to resonate with your customers. Use screens to amplify your message, to make it interesting and compelling for your consumers.
One of the most effective means of engagement in digital signage is producing the content based on the value and needs of the people you’re selling to. Be sure to analyze your audience, know the pains and desires of your customer. Once you have that information, create content that can help them. Digital signage has impressive results when it comes to attention-grabbing. For example, according to Visix, 80% of shoppers say they have entered a store because a digital sign caught their interest.
Using CTA’s in content marketing
Crafting a killer CTA is a must if you want to have success in marketing with digital signage. According to statistics, 4 out of 5 brands noticed a 33% increase in sales after adopting digital signage. That means that the screens combined with the right content and the effective CTA can lead to a serious growth of your business. For a working call-to-action, you should clearly understand the needs of your customers, the environment you’re displaying the message in and the timing.
The rise of storytelling
People love stories. The same works for the stories that businesses tell. According to Inc.com, 70% of people would rather learn about new products through content than traditional advertising. With that in mind, use digital signage to tell the story of your product or company. Digital signage would definitely come in handy here offering you a perfect visual medium to get your story through.
It’s important to understand that you can build trust with your customers using the storytelling. So use it to the full force, don’t forget to keep it personal, understand what your customer wants to hear and make your story valuable for them.
Establishing a dialogue with the audience
Not all content should be a sales pitch. Actually, in order to succeed in content marketing, there should be a dialogue between a business and a customer. The Economist reported that 71 percent of readers say they were turned off by content that seems like a sales pitch. Your business should talk to the customers, educate them, give value and after all the aforementioned is done, pitch.
While the content in digital signage matter, the solutions you use matter to. Kitcast can help you do your digital signage in a simple, hassle-free way at the same time providing the highest quality of the performance. With this app, you can start showing your content straight away and start growing business with digital signage.