Search results for: “Content Marketing”
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Why Content Marketing Can Deliver Better ROI than Paid Search
Owning a business requires you to do your best to market it, which tends to help it grow. You can utilize the available marketing strategies like PPC, SEO, social, email, etc., and see your business’s direction. Many times, business people will try to see what works better between content marketing and paid search. With content…
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The Importance Of Platforms, Processes and Structure In Content Marketing
Content marketing can be unbelievably powerful for businesses with a clear goal in mind. Whether your goal is to provide thought-leadership articles to an already-engaged agency or generate content as an SEO link baiting tactic, structure and process are critical to the success of the activity. Platforms For A Content Marketing Strategy I cannot stress…
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7 Great Concepts for SAAS Companies to Create Marketing With Video Content
In today’s world of innovation, SaaS companies have come up with great marketing content that helps drive traffic to your website, boosts engagement with your audience, and helps you keep a steady stream of clients to your business’s doorstep. What content is that, exactly? And why is it so effective? The answer is simple: Videos…
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Improving Your Reach With Marketing Channels
A company’s communication strategy is crucial to its marketing efforts. As a decision-maker for your brand, either as an executive or a marketer, it is your job to develop a strong communication plan to convince customers to buy what you are selling. Part of the communication strategy involves increasing your reach. Greater brand awareness in…
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Maximizing ROI With Data-Driven Digital Marketing
Effective digital marketing can lead to huge returns on investment (ROI) for any business. However, competing in the online marketplace is becoming increasingly challenging. This is where data-driven digital marketing comes into play. In this blog post, we will discuss everything you need to know about boosting your ROI with solid data-driven digital marketing, so…
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Breaking Free from Cookies: How First-Party Customer Data Takes Marketing to New Heights
Introduction The impending demise of third-party cookies has sparked a growing realization: relying solely on cookies for ad tracking and targeting is no longer sustainable. Instead, forward-thinking marketers are turning their attention to the untapped potential of first-party customer data. As the digital realm has evolved, so too have consumers’ expectations. Gone are the days…
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10 Effective Marketing Strategies for CrossFit Gyms
Boxes are where CrossFit workouts are often done, which are smaller facilities with the appearance of a gym. But unlike your traditional health club, CrossFit boxes typically don’t have all the bells and whistles. What they do have is a passionate and engaged Crossfit community that is committed to helping others achieve their fitness goals.…
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Marketing 101: 3 Ways to Accelerate the Growth of Your Business
Marketing plays a vital role in the ongoing success of any business. From attracting potential customers to retaining current ones, marketing has the power to make or break your company. With that said, marketing can seem like an intimidating task that some businesses are not sure how to approach. There are many ways of marketing…
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Reaching High-Quality Clients With Targeted Marketing
While it may seem counterintuitive to drop mass marketing policies and narrow the outreach of a business, target marketing reaches genuine clients, while at the same time creating a more focused business. Only directing attention to specific clients with interests that match those of the business can be a more efficient and cost-effective marketing strategy.…
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How Cause-Based Marketing Tips Can Help Grow Your Church
It’s unavoidable. Cause-based marketing has infiltrated all parts of internet life, from Facebook ads to pop-ups when we go shopping online on our favorite websites. For those new to the topic, cause-based marketing is a type of advertising that ties social issues into a marketing endeavor for a business, to help raise awareness while bringing…
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How Can Tech Improve Your Marketing Strategy?
There’s no doubt that technology is something that has impacted every single aspect of life and the business world is no exception. From workflow to recruitment, there really isn’t a single aspect of a modern business that hasn’t been impacted by technology. Of all of these things, one of the hardest to get to grips…
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Helpful Tips for Managing Your Video Content
As a marketing manager, using video content as a way to engage with your customers is a simple, yet highly effective way to propel your content forward. It helps you stand apart from your competitors, builds trust and transparency with your customer base, and it’s the simplest way for your targeted audience to connect with…