Automation is critical for every digital marketer, and your automation tool can make or break each campaign. The best services provide every feature you need to manage every detail of your marketing tactics.
This article will cover some of the most effective marketing automation tools for marketers to consider in 2020. Keep in mind that there’s no “best” choice—the right option for your company depends on a variety of factors including your field, channels, and scale.
Omnisend is an extremely flexible solution built for omnichannel campaigns, and it supports many of the most important digital marketing platforms. You’ll be able to oversee cross-channel campaigns using text, email, social media, and more.
The Omnisend email builder makes crafting emails as simple as dragging and dropping each element to the desired location. It also provides a variety of email templates for an even more streamlined experience. You can configure emails to send based on a wide range of triggers.
List building is also crucial for long-term marketing success, and Omnisend makes it easy to use email capture options such as popups and landing pages in addition to the standard signup form. These types of content consistently lead to higher subscription rates and can help your brand improve digital outreach.
Omnisend’s pricing is based on the size of your subscriber list. You can send up to 2,000 emails daily and 15,000 monthly for free, but you’ll have to pay $16 per month for more advanced features like automation and segmentation. $199 adds omnichannel support, while $2000 gives you access to a dedicated account and deliverability manager among other premium features.
Like Omnisend, SendinBlue brands itself as a complete solution, and it works with multiple channels including text, email, and Facebook. That said, its capabilities don’t always stack up to Omnisend’s, particularly with respect to cross-channel campaigns.
SendinBlue also comes at several pricing tiers, although its free plan is limited to just 300 emails per day rather than the 2,000 available with Omnisend. You’ll get up to 40,000 monthly emails for $25 per month, while $66 gives you access to every channel that SendinBlue supports plus 120,000 monthly emails.
Similarly, there’s a premium Enterprise option that’s priced for each individual company. SendinBlue also allows you to upgrade your Premium plan from $66 to $173 per month if you want to increase your monthly email limit from 120,000 to 350,000.
Personalization is one of the most important aspects of digital marketing, and SendinBlue allows you to customize messages by name or using more advanced options. It’s the perfect way to take your strategies to the next level.
Again, GetResponse is a comprehensive marketing platform covering everything from email templates to advanced analytics. If you’re having trouble managing sophisticated campaigns, it can help you facilitate your marketing tactics and get more work done in less time.
It’s important to note that GetResponse integrates with a variety of common services including Shopify, PayPal, Slack, Facebook, Stripe, WordPress, and WooCommerce. This simplifies the process of adding GetResponse to your existing marketing practices.
Like both Omnisend and SendinBlue, GetResponse is priced differently depending on how many subscribers you have. At 10,000, for example, the Basic plan is $65 per month. This includes email marketing, autoresponders, unlimited landing pages, and more.
Plus ($95 per month for 10,000 subscribers) adds support for webinars of up to 100 attendees, a simple CRM suite, and up to five automation workflows along with other tools. Professional ($165) introduces more robust webinar, sales, and cooperation features, while Enterprise ($1199) matches many of the options available with competing Enterprise plans.
The ActiveCampaign drag and drop interface should be familiar to anyone who has experience in email marketing, and it also provides a much wider variety of tools. It doubles as a CRM, organizing customer data and helping you make more sales.
ActiveCampaign is backed by a machine learning system that analyzes past results and helps you make more informed decisions. You can even customize which data the system shows you in order to stay focused on the most relevant information.
ActiveCampaign’s four price points generally track those of other platforms. Lite ($111 per month for 10,000 contacts), for example, is limited to email and chat support. Plus ($199) adds SMS tools and access for as many as 25 users. Professional ($279) introduces machine learning tools, while Enterprise ($399) comes with a dedicated account rep.
Marketing automation is more complex than ever, and brands that stick to traditional practices are quickly falling behind. Each of these automation tools has the potential to upgrade your approach to digital marketing and help you achieve better results on every metric during your next campaign.