These days, consumers require more information before making a decision to purchase an offer. Through effective content marketing, businesses can influence the decisions of their target audience and nudge them towards converting.
However, creating relevant and engaging content that results in high conversions is not an easy task. Unless you know the most important elements of effective content creation, you could be spending too much time and money creating content that doesn’t resonate with your audience.
Here are a few important tips to consider to help you create irresistible and high converting content.
1. Come up with fresh content ideas
The content you publish has to provide added value to your audience, so settling on topics everyone already knows about won’t make your brand stand out from the noise, unless you have something fresh to offer your audience.
It takes a lot of time to find new material, but there are several ways you can go about this. You can look for certain industry-related events or news you can weigh in on. Another way is to look for questions you have the answer for. For this, you can try platforms like Quora which you can use to find market-relevant questions and create content based off of them.
2. Deliver the right content at the right time
Apart from figuring out the kind of topics you want to create content around, you also need to create an effective system for delivering it. Timing is everything, since few people have the time to open a newsletter in the middle of a workday. Moreover, you also need a system that allows you to deliver content according to the level of interest an individual prospect has.
You will need to build a sales funnel to help you identify the right content relative to each stage of the buying cycle. But what are sales funnels? These are basically the process you use for creating landing pages designed specifically to attract, nurture, and convert your prospects. In addition, you can use marketing automation tools like HubSpot and Constant Contact for scheduling content and ensuring your social media posts generate the optimal volume of engagements and conversions.
3. Structure your blogs appropriately
From a search marketing perspective, structuring your blogs with subheadings can greatly improve your website’s search ranking. But going beyond HTML headings, your blogs should be structured in a way that engages audiences for a longer period and lowers the number of bounces your web pages get.
When it comes to writing blogs, it’s important to limit your sentences to around 10 to 20 words. The most important thing is to make each word count. Be straightforward with your blogs by using facts, coupled with an informal tone in your writing. This will keep your audience engaged until they reach the call-to-action at the end.
4. Create a good CTA
Since we have mentioned calls-to-action (CTA), it’s important to cap any piece of content with a brief yet impactful and motivating statement. You want people to convert into paying customers, so make sure your CTA buttons stand out.
Go beyond the usual lines like “call us today” or “buy now”, and opt for CTAs that communicate value and urgency to your audience. For this, you can opt for discounts and freebies with a time-limit that should push customers to convert. You can also give a list of immediate benefits your customers can get once they make the purchase.
5. Add in rich media
Content isn’t all about blogs and landing pages. You also need to mix things up a bit with a good balance between text and visual content. So, when planning your content marketing strategy, you may have to include videos, infographics, GIFs, and slideshows to enhance audience engagement and deliver the right quality and information your prospects need to convert.
Content doesn’t automatically produce conversions. You will need a little extra legwork in order to put your brand in a better position to attract and nurture the right prospects. With these tips, the time and resources you put into creating content can pay off handsomely.