Right now we are at a transition period. This is when traditional marketing channels are slowly being replaced by digital marketing strategies. TV ads are being replaced by Facebook and YouTube video ads, banner ads are proving to be as effective (if not more) than actual billboards, and search engine rankings are determining the fate of companies big and small.
It’s now more important than ever to build a solid digital marketing strategy to beat your competitors before they ever get the chance of stealing your business. Considering most businesses have a digital marketing budget, it’s not just about participation anymore. Simply investing in digital marketing does not guarantee success. It’s too late for that. To edge past your competition you need to utilize digital marketing services they are not. To help you stay ahead of the game, the following are 7 digital marketing tips that you need to set in motion right now.
Identify Digital Marketing Strategies Suited for Your Business
- 1 Identify Digital Marketing Strategies Suited for Your Business
- 2 Focus on Influencer Marketing
- 3 Hire a Digital Marketing Expert
- 4 Never Undermine the Importance of Good Old Fashioned SEO
- 5 Ensure Your Website is Optimized for Mobile Users
- 6 Utilize Remarketing Tactics
- 7 Stop Trying to Do Everything at Once
Not all businesses need to focus on all digital marketing strategies. For example, a restaurant needs Google Business listing, Map optimization, and regular mentions by influential food bloggers. Your digital marketing strategies need to be tailor-made based on your goals and industry-type.
Focus on Influencer Marketing
Influencer marketing is often overlooked by most businesses. This means it still nascent enough to deliver great results with relatively less effort. Contact influencers in your industry and ask them to create content that can drive in traffic to your site.
Hire a Digital Marketing Expert
The digital marketing game is too vast and complicated to be done on your own. If you are not an expert (even if you are), it’s best to hire help to take care of your digital marketing efforts. This way you can concentrate on delivering quality service as the marketing efforts yield a constant flow of customers.
Never Undermine the Importance of Good Old Fashioned SEO
SEO is alive and well and it still packs a mean punch in terms of delivering results. Each Google update changes the rules of the game but core SEO tactics such as creating quality content with relevant keywords are still relevant.
Ensure Your Website is Optimized for Mobile Users
Considering most users access sites on their mobile, creating a responsive website is an absolute must. A crappy website that gets all distorted when accessed using a smartphone is going to poorly affect the bounce rate and thus negatively impact rankings.
Utilize Remarketing Tactics
Remarketing works because it targets visitors who have already shown a certain degree of interest. These users can be sent target mails and advertisements to encourage them to make a purchase.
Stop Trying to Do Everything at Once
This is kind of an extension of the first tip. While it’s important to do things that work for your business, it’s equally important to detect strategies that are not working. Weed out these digital marketing missteps by constantly analyzing your site’s metrics. The only way to do that is by not trying to do everything at once. When you are implementing every digital marketing strategy under the sun, then it’s hard to figure what’s working and what’s not.