As a marketing manager, using video content as a way to engage with your customers is a simple, yet highly effective way to propel your content forward. It helps you stand apart from your competitors, builds trust and transparency with your customer base, and it’s the simplest way for your targeted audience to connect with your brand. Now that you’ve embraced the power of video content marketing, you need to be more organized than ever before.
You probably have loads of video files, raw footage, voiceover and audio files, permissions, formats, etc. The list of files and resources is endless, so keeping on top of it all is essential to keep your brand identity consistent and to make your marketing strategy seamless. Here we’ll explore some helpful tips for managing your video content effectively.
Use a brand video content tool
These days you don’t have to be a creative genius to put together engaging branded video content. To keep all your files organized and protected and to bring a touch of your own imagination to your video products, check out this easy to use brand video content tool. This user-friendly studio will streamline your video production, meaning you no longer have to reach out to expensive creative professionals to get your brand message across.
Anyone can create, edit, and share video content across all channels, helping you and your department remain in full control of your brand video output. You’ll also get the benefit of data-driven video performance statistics, so you can see how well your videos are performing in real-time. It’s an incredibly easy way to manage all aspects of your branded video content.
Video marketing strategies have been embraced by businesses in various areas and purposes such as content marketing and product launches. There are different types of videos that help you build customer engagement, and build hype around launches and new features, you should identify which type serves your business needs the best. For instance, a high-quality and creative product video for tech companies is proven to work effectively as it showcases the complex features and benefits in a simpler, engaging way for potential consumers.
Keep your videos organized
Imagine posting raw, unedited video footage across all your channels. It’ll certainly raise a few eyebrows and could seriously damage a businesses’ reputation, as well as put your job in jeopardy. By keeping all your video media well organized, you can reduce the likelihood of mistakes like this occurring. Using a digital asset management tool can help organize your video files into one easy to use file library, it can also help keep brand identity consistent throughout your marketing strategy.
Run regular reports
One of the best ways to maintain control and organization over your video files and uploads is by running regular reports on the engagement each upload has received. Studying these detailed analytics can give you a fresh insight into what type of videos are proving to be most popular and receiving the most engagement and which are falling at the wayside. This simple approach can help you keep your video and digital asset library lean and easier to maintain. It can also help you figure out what video your followers might want to see next. Again, DAM software can help you here.
And finally, categorize and use metadata
Grouping your videos in particular categories can help reduce confusion and bring some clarity to your video library. From video types to products, even specific campaigns, whatever category you choose consider adding metadata to your videos so it’s even easier to locate them and keep them in check.