In today’s world of innovation, SaaS companies have come up with great marketing content that helps drive traffic to your website, boosts engagement with your audience, and helps you keep a steady stream of clients to your business’s doorstep.
What content is that, exactly? And why is it so effective?
The answer is simple: Videos
Why Use Video Content In Marketing?
- 1 Why Use Video Content In Marketing?
- 2 7 Great Concepts to Use Video Marketing
- 3 CONCLUSION
Since most of the world was shut indoors due to the COVID-19 pandemic, internet usage has gone way up. According to Statista, there are currently 313 million active internet users in the United States of America alone. Unsurprisingly, those numbers are still growing every day.
Whether a consumer is on a mobile device or a desktop computer, he or she will most likely see a video on whatever website that they are browsing. Even if they are watching the news, scrolling through social media, or shopping for a product, a video can be found.
That is why marketers have found it a sensible idea to incorporate video content in marketing. There is simply no way that you can go wrong with making a great video.
Here are other reasons why marketers use video content:
Videos are cost-efficient in the sense that your digital marketing materials can become reusable in the future. As long as you have a copy, you can practically bring your videos to any platform. If you need to add in some information, videos can be easily edited and re-uploaded to stay relevant.
Easy To Make
Even if you don’t have that much technical knowledge or video editing skills, video marketing content is quite easy to make. However, if you don’t want to make the video yourself, that’s okay! There are companies that offer to create SaaS Explainer Videos for your business or professional needs.
Video Is Highly Customizable
The reason why videos are so easy to make is that they are highly customizable too. As soon as you have your concept in mind, you can bring it to life with a video. If you don’t like the outcome, you can always edit your content or add more elements to make it fit your standards. You can set the tone for your audience and even choose your video style as well. Anything you think of under the sun is possible through a video.
A Lot Of Marketing Potential
Since most networking platforms allow video uploading and sharing, it’s quite easy to market videos. There’s also a big potential for your video to become viral on social media like Facebook, Instagram, and Twitter. Currently, Facebook and Instagram ads make it easier to reach users who might be interested in your products or services.
7 Great Concepts to Use Video Marketing
Now, let’s move onto the fun part! Listing down these seven concepts will hopefully give you a boost of inspiration that will help you create excellent video marketing content. At the end of each point, we’ll be including a video example for reference.
Let’s discuss each.
An explainer video is basically created to explain a concept to its viewers. It tends to be short, kind of like an advertisement. However, there are explainer videos that can run from 10 to 20 minutes as well.
The goal of an explainer video can be:
- To enlighten or explain the products or services a company offers.
- To share what the company’s history or back story is.
- To help increase message retention so viewers will remember a company’s product or service (and eventually purchase from them).
Sample: [Video Link: https://youtu.be/pUslOKiAYqk ]
Company videos are created to expand your branding. They give viewers a glimpse of how you run your business, what it looks like from behind-the-scenes, and gives the viewers a chance to see who the people in charge are.
Company videos make your business seem more exciting. These are especially helpful if your business offers technical services that viewers might not have a lot of knowledge about.
The main goal of a company video is to impress the potential customer by evoking emotions or leaving a good impact.
Sample: [Video Link: https://youtu.be/UB-NtncEwPI ]
Testimonial videos are a great way for a company to show good reviews. They hope to target an increase in sales by showing potential clients that what they do and offer brings excellent results.
Testimonials also develop a very important key in the buyer and seller relationship: trust. The more good reviews that you have, the more people will find your business credible. In turn, that will bring you more sales.
Sample: [Video Link: https://youtu.be/HSgjpQBkR0c ]
A Give-Back Video is exactly what it sounds like: giving back to the community. This video marketing content isn’t that common. But when found, it strikes a deep emotional impact on its viewers.
This kind of video tells its viewers that the people behind the company are compassionate. Especially in tough times like these, compassion and empathy are two traits that are highly sought after in a company.
Sample: [Video Link: https://youtu.be/OxfkZqXNd7Q ]
A Social Video, on the other hand, can either be casual or formal. These videos are interviews with people who are related to the business. It could be a staff member of the company, the CEO, or a random person on the street.
The content of this social video can be simple and not at all intimidating in any way. You may pose a question to them or ask for their opinion on a certain topic. The goal of this is simply to increase audience engagement.
Sample: [Video Link: https://youtu.be/kexuG-YcQFA ]
An Educational or Informational Video is basically a glorified Explainer Video wherein an expert talks about a subject matter in great detail. These can be in the form of demonstration videos, tutorial videos, training videos, and more.
The goal of an educational or informational video is quite self-explanatory: it’s to catch a viewer’s interest from the content that is discussed.
Sample: [Video Link: https://youtu.be/2W85Dwxx218]
Lastly, Promotional Videos are short advertisements that tell customers that they need something from a company. These promotional videos are very stylish and keep the viewer wanting to purchase or avail of the product or service that is being offered on the screen.
Promotional Videos basically tell a viewer, “What we are offering is what you want” whether they know it or not.
Sample: [Video Link: https://youtu.be/nyDnQQSUfL0 ]
These 7 Great Concepts to Use Video Marketing should be enough for any SaaS Company to create effective and efficient marketing materials. Keep in mind that you can also mix and match these up to make them stand out more!