Search results for: “digital marketing”
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Maximizing ROI With Data-Driven Digital Marketing
Effective digital marketing can lead to huge returns on investment (ROI) for any business. However, competing in the online marketplace is becoming increasingly challenging. This is where data-driven digital marketing comes into play. In this blog post, we will discuss everything you need to know about boosting your ROI with solid data-driven digital marketing, so…
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7 Digital Marketing Tips That Will Help You Edge Past Your Competition
Right now we are at a transition period. This is when traditional marketing channels are slowly being replaced by digital marketing strategies. TV ads are being replaced by Facebook and YouTube video ads, banner ads are proving to be as effective (if not more) than actual billboards, and search engine rankings are determining the fate…
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SendPulse Review: One-stop Shop for Digital Marketing
Email is one of the prevalent channels of marketing products and services to a wide range of customers on the internet, but there are other ways of establishing a communication with users, like SMS and Push Notifications. Email is more popular because it’s easy to set up and provides the widest productive reach, but it’s always…
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Basic Tips For a Successful Digital Marketing Campaign
In the current day and age, it is important for business owners to take marketing tactics seriously. Promoting your company in the right way can make or break you, so it can pay to put time and effort into understanding your options. You need to take advantage of every tool at your disposal to see…
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Farewell to Monologue Marketing: Changing the Narrative in Digital Signage
As each day passes by, the world becomes even more digitized. The screens as a mean of communication become the primary medium to broadcast messages. In order to thrive in this new world of technology and innovation, businesses should adapt their marketing strategies to the needs of the time. That’s when digital signage comes to…
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Breaking Free from Cookies: How First-Party Customer Data Takes Marketing to New Heights
Introduction The impending demise of third-party cookies has sparked a growing realization: relying solely on cookies for ad tracking and targeting is no longer sustainable. Instead, forward-thinking marketers are turning their attention to the untapped potential of first-party customer data. As the digital realm has evolved, so too have consumers’ expectations. Gone are the days…
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What Every Leader Needs to Know About Digital Transformation Before Making Change
Before you start making fundamental changes in work processes, trying to follow the trend of digital transformation, you need to carefully and scrupulously analyze and understand this concept. Many managers recklessly try to follow the priority directions in business development, but in the end, they create chaos that they cannot figure out. In this article,…
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Why Content Marketing Can Deliver Better ROI than Paid Search
Owning a business requires you to do your best to market it, which tends to help it grow. You can utilize the available marketing strategies like PPC, SEO, social, email, etc., and see your business’s direction. Many times, business people will try to see what works better between content marketing and paid search. With content…
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10 Effective Marketing Strategies for CrossFit Gyms
Boxes are where CrossFit workouts are often done, which are smaller facilities with the appearance of a gym. But unlike your traditional health club, CrossFit boxes typically don’t have all the bells and whistles. What they do have is a passionate and engaged Crossfit community that is committed to helping others achieve their fitness goals.…
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Marketing 101: 3 Ways to Accelerate the Growth of Your Business
Marketing plays a vital role in the ongoing success of any business. From attracting potential customers to retaining current ones, marketing has the power to make or break your company. With that said, marketing can seem like an intimidating task that some businesses are not sure how to approach. There are many ways of marketing…
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Reaching High-Quality Clients With Targeted Marketing
While it may seem counterintuitive to drop mass marketing policies and narrow the outreach of a business, target marketing reaches genuine clients, while at the same time creating a more focused business. Only directing attention to specific clients with interests that match those of the business can be a more efficient and cost-effective marketing strategy.…
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How Cause-Based Marketing Tips Can Help Grow Your Church
It’s unavoidable. Cause-based marketing has infiltrated all parts of internet life, from Facebook ads to pop-ups when we go shopping online on our favorite websites. For those new to the topic, cause-based marketing is a type of advertising that ties social issues into a marketing endeavor for a business, to help raise awareness while bringing…