The high rate of mobile adoption is motivating several business owners to develop foolproof strategies. This recent development is also providing a level playing ground for brands of all sizes to interact with their customers.
Online visitors have high expectations regarding mobile experience, so you must cover your bases.
Why should I design a mobile strategy?
- 1 Why should I design a mobile strategy?
- 2 How to design a mobile strategy
It’s safe to say that mobile devices have become an intrinsic part of our everyday lives. Moreover, it’s fundamental to your overall digital marketing strategy. Ignoring mobile in this era is risky as it can result in losing prospective customers and having a high customer turnover.
Mobile platforms aren’t meant for only big brands as many small and medium businesses now leverage them. Perhaps you’re yet to see any reason why you should design a mobile strategy; let’s take a look at these few points.
It serves as a direct marketing platform
Users can perform several functions such as create an account, use the search feature, and get information on a single mobile app. Apart from that, brands use apps to interact with their customers directly via push notifications and roll out reminders about the latest developments.
To boost customer loyalty
The online chatter from websites, social media platforms, and the likes are often distracting. Mobile apps are handy tools for connecting with your customers on a deeper level.
As you offer immense value, try to provide loyalty programs that will encourage them to download your Android application.
Each user can get their rewards through the app. There is a higher chance of retaining such customers.
Improves brand awareness
Your brand is bound to gain more recognition when you’re visible. This is because most people will naturally gravitate towards your brand when you invest in awareness.
It’s important to be clear about the type of image you want to portray. Your target audience should find the final product functional and irresistible. Your app store ratings will improve once you get this right.
How to design a mobile strategy
Mobile strategy has proven to be a successful approach over time and it doesn’t matter whether you have a limited budget or lack coding skills. Without much ado, here are some tips for designing a mobile strategy for your business.
Set up a robust team
You need a powerful team for your iOS or Android application development. Try to share fresh data with them to arrive at a clear solution on how to achieve a common goal and meet users’ needs.
Each team member must have the required skills and knowledge to help your brand grow. Most mobile teams usually comprise of developers, digital marketers, content writers, SEO specialists, and data analysts.
Social media advertising
Many mobile users spend a considerable amount of time on social media platforms, especially Facebook. Small businesses that want their mobile content to reach their target audience should be ready to delve into promoting posts and track their progress.
Visual-driven social media channels such as Instagram and YouTube can serve as the first touchpoints for customers. Staying up to date with social media buzz will reveal more information about your competitors and customers.
Focus on sharing responsive and engaging content on social media and other channels.
Merge customer engagement with business processes
You can use mobile to engage with anyone regardless of their location. Recognize the point where customer engagement and business processes intersect. Opting for a simple and functional design will help you take a step closer to offering personalized products or services.
Sales go beyond just marketing your products. In this digital era, it revolves around running business processes in a way that will fulfill your customers’ needs.
Mobile apps make it easy to gather customers’ feedback and predict their needs. This data is useful for analyzing the buying habits of your target audience.
Leverage market trends
According to Statista, there will be over 258 billion apps download come 2022. It’s not surprising that the percentage of Android application downloads keep rising.
The average consumer relies on mobile devices than desktops. Brands that want to remain relevant must take the recent market trends seriously.
Prioritize your customers
Understanding the dynamics of user behavior is crucial for meeting the growing needs of consumers. This will go a long way as you satisfy them with your products on all your mobile platforms.
Get to know why some online visitors are not satisfied. With the right strategy, you can convert them to your brand advocates. Nevertheless, this may be difficult if you fail to build a relationship with them early on.
Consider the circumstances
Bear it in mind that your audience environment will play a huge role when implementing your mobile strategy. Most people use their desktops and tablets later in the evening, while smartphones can be used at any time of the day.
Endeavor to focus on factors such as the device, location, and time. Consider designing your digital marketing message in a way that can reach the right audience. It’s best to support geo-targeted services and fulfill mobile-centric needs.
Build an app and responsive site
It’s glaring that mobile apps and sites can help brands reach their audience. They can also enhance your SEO efforts in the long run.
However, they perform different functions. Mobile sites support a hassle-free shopping experience. More so, users can have access to contact information and other services. As you build or revamp your website, ensure that you take a mobile-first approach.
On the other hand, iOS and Android applications are tools for smooth and fast interaction with brands.
Building a mobile app requires investing your resources, and it must be perfect before you launch it in the app store. Testing your app guarantees success, and it’s a smart way to avoid bad reviews.
Some platforms engage users to get a feel for the app’s usability. You can take maximize any of these platforms. Review the feedback on each feature so that you can improve the app and meet customers’ needs.