Customer experience is an essential ingredient to your brand’s success and digital marketing strategy in this decade. It’s the key to increasing your conversion rate and getting more leads.
Since you want to provide a perfect cross channel experience, it’s risky to neglect mobile, which can serve as the first point of contact with your brand.
It’s safe to say that we’re in an era of mobile or nothing. A recent study by eMarketer shows that most users spend over three hours daily on their smartphones when surfing the internet.
It’s not surprising that top brands are maximizing iOS applications to generate more engagement. Your competitors are not relenting, so there’s no better time to embrace mobile fully than now.
This guide will help you to get your brand’s mobile customer experience right.
Seamless onboarding process
Every successful brand has well-defined goals for mobile interaction. The onboarding process will help online visitors understand your site’s navigation.
Be deliberate about creating a unique first impression because the consumers of this era have more options compared to the last decade.
It’s imperative to get rid of irrelevant information on your iOS application. Try to infuse design elements that evoke positivity and make the onboarding process optional.
However, if it’s necessary to create an account, it’s better to ask users for little information to avoid discouraging them.
Focus on accessibility
Some smartphone users rely on their thumb to perform a wide range of options, while others scroll or swipe with both hands. Endeavor to pay attention to the accessibility zones of both styles and the point where they overlap.
Moderation is key when it comes to notifications. Your best bet is to opt for smart notifications, which eliminates the need to close the notification window before taking some action on their devices.
An interactive experience will go a long way to make communication more engaging. Users often find brands that offer this type of experience attractive, and may even refer your brand to others.
Such brands understand that customers’ needs will keep evolving and are proactive about revamping their strategy with real-time feedback.
Mobile offers a smart way to get feedback. Many business owners are leveraging AI to provide a flexible feedback mechanism. The bottom line is to make the experience as conversational as possible, even if some queries are handled by chatbots.
Several users will be willing to share unbiased feedback once you use this approach.
Incentives are another viable way to motivate customers to carry out certain actions and boost engagement.
A lot of consumers rely heavily on mobile for social interactions with people and brands. Designing buyer personas and user profiles will help you to create a personalized user experience.
Define your target audience and their needs as you leverage design tools during the iOS application development process.
You need reliable data to get a clearer picture of customer experience. Brands usually gather data from each touchpoint and make it available to key players so that they can understand how to improve mobile customer experience.
This will also help them make well-informed decisions. It will be easier to map out the customers’ journey on mobile apps and websites once you’re able to provide the right answers and have access to real-time data.
Maximize the right distribution channels
Online visitors have a short life span, and every brand needs to implement strategies and platforms that can capture their attention. Surveys are perfect for feedback, which you can roll out via apps, QR codes, or emails.
Find the channel that’s suitable for your users and send feedback request via them. Short surveys work best, and it’s ideal to stick to a maximum of five points numeric scale.
Chances are you provide the same content on both mobile and desktop. However, you must avoid navigation issues that can prevent you from delivering a top-notch experience.
Place a prominent search box on your iOS application for your customers to facilitate smooth interaction. That being said, add features such as relevant suggestions and intelligent auto-fill for better user experience.
Another option is to optimize filters, which will help your customers save time they would otherwise spend on digging through tons of products or blog posts.
When creating content, be intentional about designing it for mobile platforms because that’s the standard as we speak. There’s no need to worry about losing prospective customers to competitors if you create adaptive content.
Rather than a wall of text, present content as small blocks of content. Video content is still relevant and can promote better engagement with a high click-through rate. Video also provides succinct information about your products and can amplify your SEO efforts over time.
Developers have been rolling out apps that offer compatibility across different platforms for some years. Wearables and IoT adoption rates have skyrocketed over the years.
Users should find it easy to use your app and enjoy a seamless experience on other devices asides from their smartphone.
Top-notch UX/UI design
Many online visitors engage more with their mobile devices than on desktops. If your mobile app fails to meet users’ expectations, they may abandon it in frustration. Given this, you must ensure that your app is compatible with the platform you design it for.
For instance, you can’t design an iOS application and expect it to work on an Android device or vice versa because each has different resolutions. Failing to get this aspect right will affect the end-user experience.
Enlist skilled designers and developers to help you deliver an immersive experience on your mobile app.
Regular testing is pivotal to the success of the previously listed points. Improving your mobile customer experience isn’t something you will just set and forget. Truth be told, you may not discover your users need on mobile devices until you conduct A/B testing.
The insights you draw from this step will help you revamp your strategy and know the exact areas of your customer experience that demand more attention.