Basically, why I choose to write on this topic this topic is because recently, I’ve seen that many people spending lots of money just to optimize their websites but here in this post, you will gain some knowledge on how to optimize a website and, of course, free of cost. So, On Page Optimization is a technical SEO term that refers to the techniques you should use to optimize your website to increase visibility on SERP. You may be asking, how I can optimize my website? What is On Page Optimization and what are On Page Optimization techniques and tips? . So, here I am discussing the Top 15 On Page SEO Optimization Technique.
Before starting this topic, let’s talk briefly what what On Page Optimization actually is. On page optimization is nothing but implementation of strategies to optimize the position of website in search result with using of particular words and phrases know as keywords. Besides keywords, this includes use of proper heading, quality content, meta description, alt- tags to images, proper SEO tool, bold/italic terms, and many other On Page factors. So, all are discussed here and helps you to improve your position in search results. If you are not getting free traffic from search engines, now is the time for you to optimize your blog.
NEED OF ON PAGE OPTIMIZATION-
- 1 NEED OF ON PAGE OPTIMIZATION-
- 2 Top 15 On Page SEO Optimization Technique 2013:
- 3 1. Post/Page Title
- 4 2. Optimize Your Post URLs/ Permalink
- 5 3. Interlink Your Inner Page
- 6 4. Use Your Important Keywords/ Keyword Density
- 7 5. Meta Description
- 8 6. Meta Keywords
- 9 7. Use Header Tags like H2, H3
- 10 8. Optimize Your Images And Use Alt Tags
- 11 9. Keywords In Bold Or Italic And Sometimes Underlined
- 12 10. Canonicalize your URLs
- 13 11. Post Length
- 14 12. Update Your Blog Regularly
- 15 13. External Outbound Links
- 16 14. Keywords Research (LSI Keywords)
- 17 15. Content is King
To boost your blog to get a better a Google page rank.
Targeting long tail keywords,we get easily top ranking in Google and Bing search engines.
To make your website and posts SEO friendly.
You now know why we’re doing this but how you do you learn to do this?
Top 15 On Page SEO Optimization Technique 2013:
1. Post/Page Title
Whenever some bot or human being visit your blog post, the first thing noticeable is your post title. Blog post/page Titles are one of the most important On-Page SEO factors of a website. Your blog post title should be unique, most attractive and also include the main keywords of that post/page. Try to make short and meaningful title. A Title less than 60 characters is recommended.
Optimizing your post URLs or permalink is also one of the most important SEO factors because search engines often present result on the basis of the URL. Basically, I mean if your blog posts look like this, http://electrotechguide.com/?p=456, then it may be rather for search engines bot and also affect your website performance. I mean, your permalink should consist of only rich keywords not unnecessary stuffs like the example shown above or something like that. So, it’s better to customize your blog URL instead of generating random permalink. In WordPress, you can easily change the permalink structure of your posts by visiting page “Settings” tab called “Permalinks”. The most popular format is /%postname%.html and this is highly recommended. It’s search engine friendly.
A very important point to note for On Page SEO practice is that every time you write an article, always try to interlink it with previous articles that you have written. This should be at least 2-5 articles and make sure they all are actually in relation with post. Interlinking to your own blog post always helps in increasing page views, improve your position in search search results and also help to reduce your website bounce rate. Through this your blog visitors navigate around your site and help them to find your all content. It’s also your benefits and other. Also ensure you that your site gets properly crawled and allowing the search engines to find your all website pages.
4. Use Your Important Keywords/ Keyword Density
Keywords is probably the most important On Page SEO technique. If you writing a quality article and without using or repeating keywords in relation with blog niche or particular article, then it’s just waste of time. One should not use too many keywords over and over again in an article, it is considered as negative SEO practice according to Matt Cutts. Keyword stuffing can also lead to penalization. Try to use an ideal keyword density up to 2-5% in an article. This is recommended by top bloggers for On Page SEO and also helps to increase your rank in SERP.
5. Meta Description
Every search engines bot always check the specific meta description of your article. This descriptions plays an important role in your website and you should include the relevant keywords of your content. This meta descriptions are used by search engines when visitors find yours website in searches. So, don’t forget to include them otherwise Google bots randomly picks the keywords from starting paragraph. Please note that meta description length should not be exceed 160-170 character including spaces.
Must Read: 10 Best Free SEO WordPress Plugins
6. Meta Keywords
When you write your blog post, to make it even more optimized you should consider good meta keywords which is also known as meta tags. These keywords must be relevant to your content and choose the keywords which are likely to be incoming searche queries or hot searches. Best limit is use just to 3-5 keywords. Though is is said Google no longer uses it that much for ranking, it’s still advisable to use it anyway since other search engines may still employ it.
7. Use Header Tags like H2, H3
Always use major keywords and main lines in the heading tags such as H2, H3, H4.. It make your posts more attractive and also a good On Page Optimization technique. It may also highlight your post main heading, sub heading and also helps your visitors find your post more attractive and readable and of course engine bots take note of headings. My suggestion is use H1 tag only once as the main title and use most important keyword in it. Don’t repeat H2, H3 tags again and again with same keyword, it may considered as negative SEO practice according to Matt Cutts.
8. Optimize Your Images And Use Alt Tags
Images are also another major source of driving free traffic to your blog. Well, lots and lots of people search for images on Google every minute and if you really want some free traffic, now is the time to optimize your images for better SEO. When you download image, it’s like 43422.jpg, DCS7874, IMG6402 or dsdj76.jpg. By changing the name to something like iPhone-5-iOS-7.jpg or anything related to your post, it makes it more readable to bots and of course, human being. Also include alternate tag to make them more searchable. for eg.<img src=”iphone-5-ios-7.jpg Alt=” Best-iOS-7-ever-made”>.
9. Keywords In Bold Or Italic And Sometimes Underlined
You can use bold, Italic and underlined styles to highlight important keywords and phrases in your blog post in order to attract attention of search engines. You can also use this to draw the attention of your readers.
10. Canonicalize your URLs
Basically, URL Canonicalization is the practice in which you optimize your blog URLs in order to prevent from duplication. Let me make this clear, there may be a problem if your blog can be accessed via WWW or without it. Search engines may treat the www version and the non-www version of your site as duplicate content. If not, you have nothing to worry about. If you are using WordPress, you can easily define it by going to General Setting Page. Just enter your Blog full name with or without WWW and save the settings. If you are using some other blogging software, then it is a big problem. How? Search Engines will treat these pages separately and mark them as duplicate pages which is not good for SEO.
11. Post Length
When you write an article, it is always suggested that you make the post SEO friendly and a minimum of 350 words. Of course, post length matters. Search Engines always love unique and quality post but also of proper length. Always try to make posts between 500-1000 words or more than that.
12. Update Your Blog Regularly
If you create a stunning website without lots of interesting categories and content but never update regularly, a day will eventually come when people will no longer visit your website. It is also a part of On Page SEO. So, it’s very important that you update your blog regularly, not necessarily posting daily. I mean, your blog comments, relations with people, means you have to always be in touch with your blog.
13. External Outbound Links
We all know that linking is a key point to perform good on search engines but apart from internal links, it is great if you make links with external website by guest posting, commenting and many other methods. It also help your blog more visible in search engines and on other blogs. Linking with trusted sites help you to gain more credibility and improves your PageRank as well. Note: add rel=”nofollow” to avoid bad links.
14. Keywords Research (LSI Keywords)
To post an article, first thing you should do is proper keyword research and then write. It has always been the best strategy to rank higher and include the Latent Semantic Indexing keywords (LSI) for some better results. This technique is also recommended by great SEO tools like SEOPressor. Now, you can use so many tools for key searching like Google Adwords tool, Google Trends etc.
15. Content is King
Not matter what you do, if your writing skills are unique, of pretty good quality, interesting to read and you post on your blog regularly, then a day will come when your blog will become known to everyone. Don’t try to copy others, always come up with your own ideas and writing style because Google loves fresh and unique material. Create new things with old stuffs, I know it’s difficult but not impossible. If you want results faster, then follow all above techniques.
If you have more interesting ideas and techniques, please comment and form a discussion.