I don’t want to waste much time introducing this topic since it’s one of the major questions that people ask of everyday. So instead of introducing the topic, it’ll be better to let you know the benefits of knowing how to write for SEO.
The two main benefits are basically getting more search traffic to individual posts on one’s blog and the second one is getting significant decrement in bounce rate.
However, in other to start getting these 2 benefits there are things you need to know when you are about to write any post, be it guest posts or personal posts on your blog.
Having said that I’d be showing you exactly the way I write any posts and make them rank well in search engine rankings.
So without wasting much of your time, below are the specific things I do on SEO when I write any blog posts:
1. I Align My Post Titles to SEO
I’ve come to understand that the type of post titles I write on can equally rank me well, decrease the bounce rate of my blog or it can equally drag my posts down the search rankings if done in a haphazard manner.
So whenever I want to write on a topic, the first thing I do is to brainstorm on posts titles that will match and explain what the topic is all about and also be able to rank me very well on Search Engines.
So how do I brainstorm?
There are 2 ways I do that –
First way –
Benefit of Using the First Way: Increment in search engine traffic and better SERPS placement because you’re targeting low searched keywords that automatically rank you higher on Search engines.
How I do it:
Let’s say I want to write on SEO. What I’ll do first is to head straight to www.semrush.com and input the keyword I want to get post titles on.
In this case – “Write SEO” is the topic I want to find post titles on.
After hitting search on SEMRUSH, I’d scroll down and locate “Phrase match report”.
As you can see below, the first search term, “SEO Writing” is a good title because it’s has the highest monthly search volume, but in other to make people understand the title better, then I’ll need to add some more words to bring out the meaning.
So I’d go ahead to add “The Ultimate Guide to SEO Writing” which now makes it more readable and understandable.
That’s exactly how I get and also align my post titles with SEO. The main thing to note is:
“Try as much as possible to get key phrases that have at least 500 monthly searches in your post titles, just like I did in the example above that I used “SEO Writing” which has 590 monthly searches. “
When you find such key phrases through SEMRUSH, it will help you rank higher for the post titles in no time.
Second Way –
Benefit of Using the First Way: It significantly decreases your blog’s bounce rate and also engages more readers since you’re writing content that they’re actually looking for.
How I do it:
If I want to find post titles that answer the numerous questions my readers are looking for, I’d head straight to Google Webmaster Tool and click on the site which I want to write the blog post on. Of course, this will prompt a new page to load automatically. On the new page, I’d go on to click on “Search Traffic”.
And then click on >> Search Queries
As you can see, the first search query there is “Happy holidays” and it also has the highest impression with over 500 clicks. So, if readers are actually typing this particular search query on Google which ends up bringing them to my blog – Then why won’t I write on that particular topic?
If I want to write on something like that, I might just add “Why it’s better to spend Your Happy Holidays in Dubai”. And once it’s posted, it will altogether increase the impression and clicks that Google is sending my way for that key phrase; and also give my blog a lower bounce rate since I’ve answered that particular question which some specific readers have been looking for on my blog.
So whenever you try to align your individual blog post titles to this method, you’d find that your blog’s search traffic would increase along with a significant decrease in your blog’s bounce rate. You should give it a try.
2. My Intro and Body Includes At Least 2 Long Tail Keywords
This part basically includes finding long tail keywords and using them within the introductory and body area of my blog post. I use at least 2 long tail keywords; one in my introductory and one in the body part of the post.
Why do you need to intertwine long tails with your post?
Well, it’s because long tail keywords are search terms that are not search too widely and they’re very easy to rank for because of low competition.
So in order know to know more about long tail keywords and where to find them, check my guest post on oddblogger.com titled – “Ultimate Guide: How to Find Long Tail Keywords”. This will help you look for better and more profitable long tail keywords to use for your intro and body section of each of your individual blog posts.
3. Have on Page SEO in Mind
This basically another thing which I never neglect when I’m writing a blog post and want to align it with SEO. And since internal blog linking has become a hard subject for a lot of newbie all over the internet due to the fact that they forget to do it; it would be better if you followed this strategy below.
When I’m writing, I try to remember each posts that I’ve written along the line of the post which I’m currently writing on. With that in place, I bold each word as I write which describes or nearly describes any keywords that any of my previous posts titles had.
Why do I do this?
It because the bold words remind me later to use each of them as links to my other numerous posts which are similar to the post at present.
This is an example of what I mean (an excerpt from one of my posts) –
So, as you can see above, after writing a post, the bold words will remind me to use each of them as link to my other posts on the same topic. This has helped me not to ever forget to inter-link each of my blog posts whenever I want to hit publish.
And only doing this has helped my bounce rate reduce drastically to a low 9.5% for a new blog which should normally have a high 80% bounce rate.
So in case you’re still forgetting to link each of posts whenever you want to hit publish, then you might want to start applying this particular method from now on.
Getting to position your individual post for SEO shouldn’t be something that needs to be over emphasized; because if you don’t optimize your blog posts, then you might likely not get better rankings and search traffic from search engines.
But I know that after reading this ultimate guide you will do more SEO optimization henceforth in other to rank better for profitable search terms.
However, before I close this remark, I’d like to ask – which other SEO tactics do you apply on your individual posts that I didn’t mention here? Please let’s meet in the comment section to answer that.
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