Although the world has gone digital and lots of people now work online, having a business card is still as important to any business as it was twenty years ago. Even if you work from home, having a business card can save you from embarrassment when you least expect it. Apart from the fact that having a business card makes you appear like a professional who takes his work seriously, its a cheap form of advertisement and a guaranteed way to keep customers coming back.
As with everything that has to do with running a business, keeping expenditures at the barest minimum should be considered while trying to have your own business card. It’s a lot easier to just outsource everything and have the cards delivered to your doorstep, but if you want to save money and have some degree of control over the overall design, there are some easy ways to design your business card all by yourself.
Even if you don’t know how to use Photoshop and you are really bad at graphic designing, there are some pretty easy tools available that can actually help you to come up with a stunning business card design. We take a look at some of these tools in this article.
Choosing a design platform
While it’s easy to run a Google image search for business card ideas, implementing any of the designs you come across might require proficiency in using a standard image editing tool. For those who have no idea how graphic design works, there are several platforms that let you create a business card without any experience using advanced tools like Adobe PhotoShop.
Adobe Spark is one of these online tools that let you design great-looking business cards without having to do much. This platform has over 23,000 templates to choose from and you’re bound to see thousands of designs that perfectly fit your kind of business. With Adobe Spark, all you need to do is pick up a business card template and edit to your liking. And if you have no idea where to start, you can take a look at these nice business card ideas for inspiration.
Apart from Adobe Spark, there are also similar platforms like Canva, Design Hill, and so on.
Things to keep in mind
When you have that creative freedom, it’s easy to get lost and forget the whole purpose of having a business card in the first place:
Communication is key
The truth is, most business cards are going to misplaced and lost. This is why it is important to make communication your key focus when designing a business card. What is the first thing that comes to mind when you finally hand someone that card? The message you try to pass across with the card can determine if it would be worth keeping or it’s going to end up in the trash can.
Make a good impression
A beautiful and unique design can make a good first impression and get people interested in your business. As a matter of fact, people judge your business based on your business card and this is why you need to put in some real effort in the design. It’s not just about the graphics, the kind of paper used matters, too. A beautiful design on a cheap paper speaks ill of your business.
Try not to design another boring business card that looks just like every other business card. Businesses have devised several ways of making their cards stand out. While some come up with intriguing designs, others have found a way to make their card useful.
Add all needed information
Businesses make the mistake of adding only contact information they consider important to their business card. It should be noted that this varies from company to company, it also varies between individuals. However, be sure to add all relevant channels of communication to your business card.
Proofread a dozen times
An overlooked typographical error can render hundreds of business cards useless. This is why you must endeavor to proofread as many times as possible before sending your design off to the printer. If possible, ask someone else to take a look. There are times one fails to see a glaring error.