Whether you are an influencer looking to gather subscribers or a company keen to increase its sales through YouTube, you need to have a YouTube channel from where you post the videos. The channel is a one-stop solution for anyone looking to explore your YouTube content.
For example, if a person likes a video and wants to check out your other work, your home page is where they come to. This makes it important for you to have a channel intro that tells a potential viewer of what you do. Understand that the average viewer today has a much shorter attention span, and if you are unsuccessful in getting your message across to them in the first few seconds, chances are that they will lose interest and not look further.
Luckily for you, creating an intro is not as daunting as it looks. With a little planning and hands-on attempt, you will be able to walk your way through the art of creating intros. In this article, we will talk about all the basics of intro making and throw light on some of the best free tools available.
Things to Keep in Mind While Creating a YouTube Intro
It is a general human tendency to have the first impression of something that determines their ultimate impression. Here are some tips that will help you make sure that you utilize your intro making tool to come up with a captivating first impression on the viewer.
Keep it Short
To cater to the short attention span of the average viewer today, it makes sense to have a video that has a crisp and short intro. No matter what the product you are trying to showcase, make sure you wind-up the intro by the first 10 seconds. Most intro making tools allow you to wind up an intro in 7-8 seconds.
Incorporate Closed Captioning
If you are looking to expand your business, you cannot always have every potential customer speak your native language. That is why your video needs to have closed captioning, and that is something that should begin with the intro.
Having subtitles or closed captioning will welcome people from all over the world to watch your video. That is why, while settling for an intro making tool, make sure that it has the provision of adding captions. With the world becoming a global village, this presents a host of business opportunities for you.
Make the Video Resonate your Brand
If your brand has a logo, make sure that you incorporate the same in your video intro. If there is any color scheme, jingle, or motif that people associate with your brand, try to have that in the intro. That way, people relate the video with your business, and the next time they see your brand in the stores (or elsewhere), they will relate it with the emotions conveyed in the video.
Top Editing Tools
The beauty of video marketing is the fact that some of the best video editing software is available free of cost, and you can choose one to depend on your proficiency level. To aid you in your search of the perfect tool to create your intros, we have carefully curated a list of the top 5 intro making tools that do not burn a hole in your pocket.
For any brand, the channel intro must represent the essence of the product or service that they are trying to sell. LviPid is an efficient intro making tool for brands that want to come off as funky and cool, and have a younger demographic as their target group. The interface of LviPid id easy to use and is targeted at beginners.
One of the oldest intro maker tools in the market, Panzoid, has been in existence for quite some time now. The fact that all the templates, transitions, backgrounds, and special effects are available free of cost is one of the main reasons for its popularity. For those with a creative mind, Panzoid offers customization on its templates, a feature that most free tools will not permit.
Flixpress is the preferred editing tool if you do not have a computer with a high RAM. As this is a cloud-based intro making tool, you do not have to worry about downloading high-volume files that can take a toll on your overall system speed. Here, you can just drag and drop the files to come up with a unique intro video for your YouTube channel.
If your video marketing strategies center around YouTube, then VideoCreek should be an indispensable part of your editing strategy. Not only is this available free of cost, but the tool also has a dedicated channel logo creator, outro maker, and other features. There are several quality templates available, and you only need to make a pick among them, fill up a form, and preview the customized video.
The tool is very simple to navigate through and one does not need to have prior editing experience to create quality intros with this tool. The fact that you can add external mp3 files in this gives you a lot of creative freedom while using this tool.
If you have an innovative intro concept and are keen to implement that on a free tool, then Renderforest should be your go-to place. This tool allows the user to go beyond amending the lighting of a template and adjust the speed and animation as well. Here, you have a large number of animations, templates, and effects using which you can bring to life any concept that you had picturized.
Thus, you see that the key to an impactful intro is having a clear framework on what you want and then discovering tools that help you deliver what you had envisioned. By now, you know what to look for in a free intro creation tool when you set out on your video marketing project. With money no longer being a challenge, the sky’s the limit as far as your marketing success is concerned.