Your business website will be a little different in its aim when you’re the head of an industrial operation. Industrial websites are more focused on B2B (or business to business) communication than business-to-customer efforts.
However, the industry of operation doesn’t dictate the foundational aspects of a great business website design. Take some time to enrich your knowledge of efficient website design, and check out a quick overview of some tips for developing a strong website for your industrial business.
Keyword selection and saturation
The words you use in every part of your website will make an impact on how your content is indexed in the SERPs (search engine results pages). When you run a business that sells ATMs, for example, you’ll want to post content on your website that parallels your purpose.
Make sure your website states your purpose within the text you choose to write. Google search engine algorithms scan through your content with lightning speed, looking for terms to describe what it’s all about. Present Google with an accurate textual image of your site, and you’ll be more visible to the right audience.
Mobile users access the web several times per day, and you want your operation to be a part of their digital experience. Set your content up to function and display with ease on a range of mobile devices.
Make sure your links and clickable buttons aren’t super tiny, and delve into ways to improve your website’s responsive design. User-friendly is the key to mobile optimization.
Champion the SERPs
The search engine results pages (or SERPs) drive the flow of traffic online. Google has developed a complex collection of sorting algorithms that quickly read the information on your digital pages, and places it in an indexing layout for search engine users.
Learning the ins and outs of what it takes to take the lead in the SERPs will make a large difference in how effective your content is at reaching its target viewers.
A great business website is a website that is easy to understand. When users land on your domain, they should immediately know how to explore the content you have uploaded.
A stationary or floating navigation bar is a great example of the design simplicity that is needed to hold the attention of passing web users.
Add a blog to your site
Adding a “Blog” section to your business website is a great way to build a collection of content. The more quality content you present to your digital community, the easier it will be for them to remember and find your operation when it is needed. Spend time developing well-written, targeted blog posts to create competing worth investigating.