The mobile device train is unstoppable. Customers will continue to use their devices to power their internet searches and business transactions. Many are choosing to use their phones or tablets for everything rather than a laptop or computer. It’s more convenient and economical for them to do so.
Digital trends are largely in support of mobile app usage. A 2017 report showed that recreational internet usage on desktops was falling while mobile app usage rose. This is a marketplace that’s expected to reach nearly $189 billion by the end of this year.
This research indicates that it might be time for businesses to consider building a mobile app. It could solve many problems for your company, including the following:
1. Your consumers complain about your mobile website
- 1 1. Your consumers complain about your mobile website
- 2 2. You need a way to cultivate customer loyalty
- 3 3. Most of your audience are avid smartphone users
- 4 4. You want to be more visible to customers
- 5 5. You need a more direct marketing channel
- 6 6. You need more data about your company’s successes and failures
- 7 7. Your competition is eating you alive
A responsive website is the standard, but it’s not always enough for your consumers. If you have high bounce rates or you receive continual feedback that your mobile website needs work, it might be time to get an app.
In most cases, a custom mobile app simply works better than a mobile website. The navigation is more familiar to consumers, and the functionality is optimal. Sometimes, consumers like the mobile app better than they like the desktop website simply because of the functionality.
2. You need a way to cultivate customer loyalty
If you can cultivate customer loyalty, you’ll have return customers. There are many strategies for feeding retention, but a rewards program is one of the best. It creates a feeling of exclusivity that solicits returning customers.
Maintaining a customer loyalty program is much simpler if you have an app. Customers can use this platform to collect points and redeem rewards. Most are familiar with app rewards programs already, so the learning curve will be minimal. It increases customer interest in your organization while simplifying your processes.
3. Most of your audience are avid smartphone users
If you’re a company that primarily markets to the older generation, a smartphone app might create more problems than it’s worth. But if you’re selling to an audience of smartphone users, it’s only a matter of time before they begin demanding an app—might as well get ahead of the game.
The average 18-24-year-old spends more than 66 percent of their time on digital media using their smartphone apps. Those aged 18-44 spend 50 percent or more of their time on apps. Consider the age-specific needs of your audience concerning digital access to your company.
4. You want to be more visible to customers
With American consumers spending more than five hours a day on their mobile devices, having an app would make your company much more visible. As they scroll through their downloaded apps, consumers will see yours daily, creating brand permanence that can help your company grow.
5. You need a more direct marketing channel
There are many reasons to create an app, including providing general information and hours, listing prices, facilitating contact forms, offering messaging, creating user accounts, scrolling through news, and more. One of the best benefits is direct marketing to customers who are most likely to buy your products.
Every time a customer opens your app, you can provide information about special sales, promotions, and more. You can make them want to purchase extras before checkout with push notifications and popups. Human beings are known for their impulse purchases, spending more than $5400 per year on them. A mobile app that encourages impulse buys will improve your chances of landing sales.
6. You need more data about your company’s successes and failures
Through this tiny platform, you can learn valuable information about who your customers are, what they want to buy, how they shop for products, how much they’re willing to spend, and more.
During development, set up analytics tracking so that you have this information constantly at your fingertips. The name of progress starts with excellent analytic tracking.
7. Your competition is eating you alive
Mobile apps are currently in high demand. When a consumer finds a brand they like, they often look for a mobile app to make mobile interactions simpler. Those looking to earn a competitive edge over their customers should look first to the technology of a mobile app. If your competition is creating mobile apps, and you’re not, it won’t be long before you fall behind.