When it comes to using Facebook effectively, many people forget that images are king on this platform. In fact, that is the primary reason why Facebook bought Instagram, the mobile photo sharing and editing application that was purchased for $1 billion. Yes, $1 billion. That is how important that photos are to the Facebook platform. If Facebook is willing to make that large of an investment in a photo application, you should take notice and put some effort and time into understanding how to create the most cohesive and effective photos for Facebook.
Introducing: Collages
While Instagram has made the use of filters nearly ubiquitous, one thing that is just now starting to gain popularity is the use of collages. Instead of just showing one image per post, you can now combine multiple images into one single graphic. The ability to pack more images into a single post is going to give you the ability to tell what matters most online: a story.
Content marketing and story marketing is the backbone of a good social media campaign, so you should understand that when you post single pictures you are only telling a fraction of what is a much larger story. Using collages as a marketing technique is going to help you quite a bit in being able to convey a story that has a more definite beginning, middle, and end.
You Can Get Even More Creative
Collages offer the opportunity to expand upon a story and a bunch of different ways. For example, you can come up with a playful joke to be displayed only at the end of the collage. This way, when someone scans through the series of images, they’re hit with a punchline at the end.
Another thing you can do is tell the story backwards, showing the solution first (your product or service) and then the problem at the end. This way your service or product is seated in their mind and then they realize that the problem you display is one that they also share.
Start Implementing NOW
Like many other techniques that are effective, collages are unlikely to remain extremely effective for a long time. This means that you need to be out in front of the wave and putting all of your effort into collage image marketing on Facebook if you want to make a big dent right NOW. Fortune favors those who act quickly and produce results. If you’re lucky, and if you understand how to work the collage properly, your Facebook engagement can go absolutely out the roof.
Tools to create Collages online:
Below are a few tools that you can use to create image collages for use on your Facebook fan page:
- PhotoVisi.com
- PhotoCollage
- Fotonea
- Shape Collage
- Canva
If you play around with these online tools, you may find one that you enjoy working with and can get comfortable using to create collages. Then add your image collages to your Facebook wall posts to improve your story telling potential, and watch your engagement soar!