Tools for SEO offer information and warnings regarding the general wellbeing and success of your website. SEO tools are similar to actual tools in that each one has a certain job. In order to maximize the benefits of the best SEO tools, you must be familiar with how to use them. There are even a few tool sets that can assist you in other ways outside the ones we just listed, providing you with a more comprehensive overview of your SEO performance. Continue reading to learn what tools SEOs use in their daily tasks.

Google Pagespeed Insights

This tool will check a URL’s performance and loading speed on both desktop and mobile devices after you enter it. The performance of your website is then scored between 0 and 100. You can see exactly how quickly the site loads based on several criteria, and it also provides areas for improvement.

Ahrefs Webmaster Tools

A free SEO tool called Ahrefs Webmaster Tools (AWT) tries to fill in the gaps left by Google Search Console (GSC). A lot of the functionality offered by GSC and AWT are identical. In fact, it performs so well that it can compete with several high-end SEO products. You may track, enhance, and report on the health of your website, backlinks, and keyword ranks using Ahrefs Webmaster Tools. Site Audit and Site Explorer are the two areas of the platform that have this feature. You need a premium Ahrefs plan if you want to be able to explore other websites.

Google Analytics

There are no usage restrictions, however, the searches that are bringing you organic traffic are hidden. Google Analytics, arguably the most effective free analytics tool on the market, keeps track of virtually all website traffic, including where it comes from, which pages are receiving it, and other details. Google Analytics no longer displays the terms that are bringing you that traffic, though.

Redirect Path

Users (and bots) can be directed to a different URL from the one they originally requested by using redirects. The 301, 302, 404, and 500 HTTP Status Codes will be highlighted by the Redirect Path Chrome extension. With the touch of a button, HTTP Headers such as server types and caching headers can also be displayed, along with the server’s IP address.

Google Search Console

Keep an eye out for any spam or viruses that might harm your website. Additionally, SEMrush integration with GSC enables you to benefit from the On-Page SEO Checker, a collection of search optimization suggestions based on the effectiveness of your pages.

Similar Web

To view every data point, you’ll need a premium account, but the free version is sufficient to get a general idea of what your competitors are doing. View a breakdown of the sources, locations, and other aspects of the traffic. a useful tool for studying competitors.

Ubersuggest

Ubersuggest is a straightforward tool for researching keywords that pulls information from Google’s Keyword Planner depending on the keyword you provide. For each keyword, the program also offers useful information like the search volume, CPC, and degree of competition. Ubersuggest’s capability to filter out keywords from search results that you aren’t interested in is a great feature. You can now include a competitor’s domain in the tool’s new feature to obtain better keyword suggestions.