Tips on How to Improve Your Educational Website

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Mobile Ready Content

By now, you should have nailed down mobile optimization. Some time back, mobile-optimized content was not a ranking signal but today it is. It is all about the usability of mobile devices on your educational blog. Today, almost everyone has a mobile device, including kids! It would be wrong to ignore the significance of tablets, smartphones, iPads, etc., since you are probably getting this information on your mobile phone. Recent research shows that 50% of internet searches are conducted on mobile devices and this number keeps growing each day. In fact, there is a debate on ranking web pages by their mobile version rather than the desktop version. Even though the change is yet to be implemented, you must understand how important your mobile site is to your SEO. Moreover, Google is looking for AMPs. This format is exclusive to articles and blog posts and it allows super fast speeds when clicked from search engines. Besides providing better user experience, mobile-optimized content boosts SEO hence it is a win-win scenario.

Think about creating a killer mobile website? Luckily, there are platforms like Wix you can use to create a mobile version. This is how you do it: go to the mobile editor on your Wix site and ensure that it is eye-catching and easy to navigate. The bonus of using Wix is that you can implement AMP to your articles in the Wix Blog so they can load faster when clicked on through search engines. Such mobile-ready platforms can do miracles for your SEO site.

Website Updates

It is important for Google that you are aspiring to get to the highest positions. Your last but not the least task is to update your website content so you can remain relevant to the search engines. These search engines use crawlers that are constantly looking for information on the web. But did you know that there are over one billion websites on the internet? It’s not possible for the crawlers to visit your site every single day. So, you should take the initiative to let them know that you have updated your information.

Start by checking if everything is fine with your new URL or content update. Use Fetch to countercheck your site. This is part of Google Search tool that diagnoses any errors on your pages and debugs misconfigurations. After verifying your web address, you may submit the information to Index which will then request Google to index and crawl the updated URL. You will access Submit to Index button only if you complete the Fetch or do it partially. Also, you must be using the desktop smartphone Googlebot which must not be more than 4 hours old.

What could possibly reduce your ranking?

We have talked so much about website optimization. But there is one thing we should emphasize before wrapping up. What are the factors that give a poor ranking on SERPs? Technical issues are very obvious e.g. missing sitemap, slow loading time, and broken links. Your educational site can also hit a rock if it’s not mobile-friendly. This is equally significant to lack of informative content – one of the main elements that hurt SEO. Luckily, these are things you can correct. Moreover, Google penalizes sites with poor security. So, you should install SSL encryption if you want to rank high on Google search.

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Black hat SEO

Website authority is the greatest challenge when trying to get to the top. It takes time an efforts to focus. Don’t try black hat link building because it will end up hurting your SEO even more. Black hat techniques involve creating artificial links, linking to low authority sites, and spamming of social media comment fields that link to your website.

Plagiarism

There are still other elements that can lower your ranking. For example, copying content from other sites will get you penalized for duplicate content. The rules are very strict as at the university when a student who is caught in plagiarism from the university. That is why many people prefer to pay Edubirdie to do assignment , than to take risks. You should publish information that is at least 60% original. It is recommended that you be extremely careful before publishing content that is also produced by another site. Be sure to rewrite it.

We can spend a whole day talking about these issues. To be on the safe side, avoid anything that is termed as ‘secret trick’. Concentrate on improving the user experience. Stop creating a site for Google because they know all the tricks. They will never take you seriously unless you start maximizing user experience.

Wrap up

You have learned how Google ranking works. Start implementing the above SEO optimization tips to move your site up the ladder. Don’t forget that two types of rankings will take effect. One is the search results and the other is your website’s PageRank. The two are related but have different measures in terms of their value when viewed by the search engine. The search result ranking is the position of your webpage URL for a particular keyword question. Internet users like quick answers and are likely to log in to links that appear on the top positions of the page results. So, you will have more traffic if your site is in the top five search results.  PageRank, on the other side, assigns your site a value (0-10). Having a zero means your page has no influence while 10 means that your site commands authority. Google updates PageRank on a quarterly basis. So, you have enough time in a year to make the necessary changes to improve your web authority.

If you don’t know where your pages rank, try searching on Google and find out where you blog shows on the result page. Alternatively, use PageRank Checker to submit URL or the Google’s Toolbar. Since Google is the dominant search engine on the web, its rankings are critical to internet marketers, website owners, and content developers. The final score assigned to a website is calculated through an algorithm that takes into account things such as the number of inbound links and outbound links, plus their quality.

As you can see, when done correctly, SEO optimization brings a lot of benefits if your site ranks high in SERPs. It is all about common sense and no one should lie to you that there are secret tricks. You will rank high if you provide content which the audience finds useful and wants to share. It is that simple. A well-functioning site provides great user experience thereby attracting potential client and boosting your revenue. It may not be easy at first but if you use this definitive guide, your educational website will move up dramatically. Most importantly, understand that SEO is a continuous process. You must revisit it often.

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This post was last modified on September 24, 2018 10:10 AM

Ira Sharma: Ira Sharma is a  tech geek, a football lover and a staff writer at Geek NG. He lives in India and is presently pursuing a first degree in Computer Engineering.
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