The rise of artificial intelligence has paved the way for numerous benefits. We have assistants like Alexa and Siri, or AI-driven phone cameras that adjust themselves without the help of a pro.

Nearly every industry is trying to implement AI to help them out one way or another. So far, the results have been surprisingly good – more so than people might’ve expected. Online gambling is yet another industry that’s slowly adopting this technology. Let’s see how artificial intelligence is shaping its future.

Upping the ante

More than 20 years ago, the world was stunned when legendary chess champion Garry Kasparov lost to IBM’s Depp Blue AI-powered computer. Lee Se-dol, a master Go player, also saw defeat in front of Google’s AlphaGo.

Surely you might not think much about it. But then 2017 came, and four pro poker players took on Carnegie-Mellon’s AI-powered computer Libratus. Since poker isn’t just about strategy, but also about analyzing other player’s bluff, people thought it would be impossible for Libratus to win.

Little did they know that Libratus could also analyze facial expressions and combine human psychology with mathematical probabilities. As a result, Libratus won over 1.7 million $ chips after 120,000 hands. It proved that the gambling and betting landscape could change dramatically for those who want the hardest possible challenge.

Better customer service

How many times have you dealt with a bot that can’t figure out what you want? Too many to count, right?

Luckily, AI is starting to take over this scene too. Instead of selecting questions from a grid, you can write as you would to a human being. From there, it can determine the best course of action. And if you need the help of a human being, it will redirect you to an agent from the right department.

Putting a stop to gambling addiction

No casino wants to deal with the bad PR that a gambling addict can bring. Casinos have been trying to deal with this problem for years. Some places even ban players for life to try and put a stop to this problem.

Artificial intelligence, however, can detect suspicious behavior and notify the operators. It can suspend the player’s account and offer them help if necessary. This can literally save someone’s livelihood while also improving the business’s image. No online betting business would want to get the bad rep of making users addicted to gambling.

Spotting and banning cheaters

AI can detect suspicious movement and irregular code flowing through a game. When it does, it can determine where the malicious activity is coming from.

Unlike physical casinos, online gambling businesses don’t have the advantage of security cameras or broad-shouldered guards to keep mischievous players at bay.

What they do have, however, are potent algorithms that know exactly how a hand can play out and what’s the maximum win in a particular situation. By doing so, no one can cheat. And regular players can enjoy a fair game.

Getting into the player’s mindset

Understanding customer behavior is crucial to keeping them loyal. Much like physical casinos have been studied by experts in the past, online casinos will be examined by artificial intelligence.

By using this data, AI is capable of determining what keeps a specific player engaged, what makes them quit, and what incentivizes them to come back. It’s an excellent tool for marketing and customer loyalty services.

Not only that, but by having this data analyzed by experts, companies can determine what features to add to games. Studying the changes in behavior after adding such features gives even more insight into the player’s mindset.

Where do we go from here?

Since advanced AI is still in its relative infancy, it’s hard to determine how much the landscape will change.

However, as of now, we’re already starting to see the benefits. Many reputable online casinos have met all of the criteria listed above. The future looks pretty good.