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In any business, you always need to have a good relationship with your customers. To create a relationship, you need to gather data to identify what your customers love and want. Customer data infrastructure is one of the best ways to collect data.
CDI gives quality data, enables secure data governance, and the best part is that you can have this data in real-time. When the topic of customer data infrastructure pops up, people tend to think of the Segment. You can get another better Segment alternative that will achieve this task of customer data infrastructure excellently.
There are many alternatives to look but here are some of the features that you should check out before using a data collection tool;
Data quality
If you get data that is bias, it will lead to significant financial losses to your business. If data is biased and you are using it to attract customers, you will find that the results will be minimal at the end of the day.
If you are going to get a CDI tool, look at steps taken to guarantee the quality of the data. The best tools will enable you to validate the data that is being collected quickly. Quality data leads to excellent results when you are forming relationships with your customers.
Data governance
Governance is the ability to control something. It would be best if you had a tool that gives you requisite control of the data. The data should be secure such that malicious parties cannot access it.
Stringent measures must be put in place to safeguard the data, and you should evaluate the security of the tool.
The tool must strictly comply with the requirements of GDPR and CCPA since you do not want to infringe on your customers’ privacy because it may cost your business.
Real-time and historical data
You need both the features to get data that will help you more significantly. To get a better relationship with the customer, you need details of their habits, and that’s why you need to dive into historical data.
Real-time data helps know what is going on in your business at present times, and you can make a comparison with the past and see what you need to improve. Get a tool that is versatile to help create better results.
Scale of data
Some tools cannot handle large amounts of data, and you need a tool that can manage the data you have. It is vital to get to know whether the tool can handle the data of large enterprises.
Even if you have a small firm, you should look for a tool that can handle large amounts of data because you expect your business to grow, and it may be stressful to shift from one tool to another.
Bottom Line
The benefits of getting customer data infrastructure are many, and you should start collecting the data if you are not doing it. To get quality data useful to the business, you must be smart when choosing the tool to utilize for the purpose.