If you’ve been in the game for the past couple of years you have probably noticed a lot of talk about Google updates and how everyone’s website is being kicked out of Google, and the sky is falling. Although not everyone has been effected directly from some of the updates, but I am an active member of a few online marketing forums and some people are having some serious concerns.
Chances are if you own multiple websites or have in the past year you might have noticed at least 1 of your websites rankings going all over the place. It’s completely normal for a website or blog to bounce around and traffic numbers will vary, but I’m talking about getting thousands of visitors per day, then changing to maybe a hundred…or less. For some people this is a serious concern, and for others they have been lucky enough to either benefit or not be affected at all.
Artificial Link Building
I believe that one of the big reasons why these sites are ranking in the bottom of the serps is because of their anchor text. The content is great usually, but the link building is fake. A lot of people who build links to their websites use the same old anchors over and over again, if you actually think about it, its pretty easy to spot when someone is trying to gain the system. Let’s face it, Google is not stupid, they know that you use Ezine articles to build links to rank for your Fitness blog, or they know that those single in-content links from article directories are made by you. I feel that the general approach to ranking a website needs to be changed, at least when it comes to anchor text.
If you are artificially building links to your site and spamming the same anchors over and over again then you will probably get hit, or have already been hit. Gone are the ways of artificial link building, and now we need to get back to the natural process.
Creating a Natural Link Structure to Your Site
In order to create a natural link structure to our blogs we need to focus on what naturally happens in the timeline of a website. So when a site is first made, it usually has little content, no links, and barely any visitors. This is normal and every blogs begins this way. So what happens next? It starts to get a few links, maybe some social activity, some visits from twitter, facebook, and you start writing your blog posts of course.
A month later and a little bit more links come, more visitors, different types of links will start building. Two months later you might start getting some authority links, and traffic will be increasing even more. The whole point I’m trying to make here is that a site grows exponentially overtime. This is the natural way a site will grow in the serps, and Google knows that. Sending 15Ezine article links to your blog in the first month is not natural, in-fact I would maybe send 1 or 2.
How Do We Naturally Vary Our Anchor Text?
Creating a naturally link structure is very far out from what most SEO specialists will recommend, but you know what? It works. If you want to rank for the term “Blogging For Money”, you only need 1-3 links with that anchor text and a few variations. The rest will be completely random. You want to be building links that normal “bloggers” would do. For example:
- Click Here
- This Blog
- (name of blog)
- Your name
- Long-tail variation of your main keyword
These are all things normal bloggers will do, and when people artificially try to rank a website they forget that. You need to build these kinds of links if you want your blog to still be alive in a year or two. If it means it takes longer to rank, so be it, it’s the long term that’s really important.
Social Links Are Important Too
The last thing I really want to touch up on is the importance of social links. It’s best to make a twitter account, a Facebook page, and a Google plus account for your blog. Promote your stuff and get active with others. This is a very effective way to get traffic, get readers, promote, and get natural links to your blog. I’ve just recently being getting into Google Plus and it’s doing wonders for my business, it is a GREAT promotional tool.
When Google sees that other people like, and link to your stuff it’s a veryyyy good sign.
A Final Word
For those of you who are used to the traditional way of link building you don’t need to change everything at once. Just slowly start incorporation social links, using naturally anchor texts, and you should be fine. If you do this you will be years ahead of the competition.