Brick and mortar window shopping is a thing of the past. No longer will your beautifully decorated shop front display bring in the majority of your customers. The online world of sales is booming, with most people searching for products online before even getting off of the couch.
Nowadays, people like to shop from the comfort of their own homes. So if people aren’t hitting the streets, then how do you get them to buy from your business?
There are some simple and easy methods to maintain sales techniques that every business owner can give a try. These revolve around utilizing your business website and social media accounts to reach as many people as possible. What better way to bring traffic to your business than to take your product to the customer through their google searches and media feeds!
Read on to find out how you can bring your business into the 21st century and be a master of the online world.
Build a Balanced Website
Your website is your second shop or your only shop if you’re selling basically through eCommerce. It should be your first point of thought when building a successful business. Why bother? You ask. Well, your website outlines who you are and what you do. It allows customers to browse at their leisure and to get a feeling for not only your stock but also your company as a brand.
Your website should be a balance between sales and visuals. Make your page too bland, and potential customers will not spend long exploring your products as their interest will dwindle quickly, and they will be put off by the lack of professionalism.
However, make your site too interactive and complicated, your customers will be perplexed on how to navigate it to find what they’re looking for and put off browsing altogether, as they will deem it too much hassle.
Aim for a well organized and constructed site by categorizing into drop-down menus, add pictures with concise and informative descriptions, and always add a link to further support. By doing this, you will drive up sales as people can find the answers to questions that may be suspending their orders.
Be on the First page of Google Searches
Not only is a well planned and designed website essential for sales, either developed by yourself or a hired professional, but it’s pretty much useless if it’s not on the first few pages of google search.
Shoppers are time conscious and often hesitant toward authenticity; therefore, most will not browse much further than the first page of Google’s search results. It is paramount to be in competition with the rest of the online market that you utilize a Search Engine Optimization strategy (SEO).
SEO is an organic way to funnel web browsers to your site by using keywords. These are the main factor for page ranking during an internet search. The way in which your keywords are ranked for relevance can be a tricky process to understand.
Those at San Diego SEO company state that locally, people are ‘8.5 times more likely to click on an organic search result than a paid add’. An effective SEO campaign is essential to bring in the bucks!
Gather a Facebook Following
Facebook, the new newspaper. It’s rare to meet somebody that doesn’t have a Facebook account. This is one of the best social media to advertise your business on, with the potential to reach thousands of customers. Bring traffic to your shop through your Facebook page.
However, it’s agreed that adverts are an annoyance. Because of this, it’s proven more popular for a business to build a natural yet professional, real-time account that keeps customers up to date about new products.
Being interactive with your customers makes your brand instantly feel more authentic, reliable, and increases customer satisfaction. Although the sales world is turning to the web, people still very much value customer support with human respondents.
Having a business Facebook page allows people to make instant contact with your company. The more followers you accumulate, the wider your business page will reach, casting an even larger net for buyers than your local areas surrounding your physical shop.
Facebook is geared up for supporting business owners through many options. Such as targeted advertising, regulated messaging, and timed posts. As well as tags, reviews, and check-ins that help spread word of mouth.
Make Your Business Boom!
If you are finding your shop doorbell ringing less frequently, then it’s time to update your online marketing campaign and quick! We are in the age of technology, and it’s only set to become even more a part of our everyday lives. Why not use it to your advantage and spread the word about your business as far as possible.
The options above are only the tip of the iceberg when it comes to online marketing, but are undoubtedly some of the best ways to use the web to boost your sales.