How BlackBerry Could Still Survive

BlackBerry has over the last few years become the epitome of a company falling from the dizziest heights to the most dangerous of lows. Once the pride and joy of Canada and the darling of corporate markets the world over, BlackBerry fell victim to the unstoppable rise of Android and iOS to eventually become something of a third-wheel to an increasingly private party.

The general consensus had been that the BlackBerry Z10 and Q10 smartphones would turn things around entirely, but as we now know this hasn’t proved to be the case. Millions of sales or not, analysts are now warning that everything the firm has so far thrown out as part of its recovery effort represents no more than step-one in a long and painful journey. And given that what we’ve seen so far this year is said to be as good as the BB name gets, most have written off the firm’s future as a no-go.

However, I’m of the impression that it’s not over until all avenues have been explored – BlackBerry still has plenty of places to go before folding. So with a more positive standpoint in mind, here’s a look at three ways in which the firm could indeed return to strength and surprise us all by coming out of 2013 stronger than ever.

Launch a New PlayBook Tablet

First up, it isn’t a theory that a new PlayBook Tablet is something the market is hungry for – it’s a proven fact. There’s a distinct lack of corporate-focused tablet PCs on the market today and given BlackBerry’s love affair with the world’s corporate markets, it’s a bit of a no-brainer. Admittedly, they won’t come close to the success of the iPad from Apple but this isn’t the point – the point is to solidify and complete the ecosystem for its existing fans and followers.

Must Read: How To Maintain Your Blackberry Mobile Device

Launch a Phablet

And if adamant that a tablet won’t cut it, the least they could offer up is a BlackBerry Phablet. Something along the same lines as the Samsung Galaxy Note, with a screen size bigger than 5 inches and stylus support – all with productivity and versatility in mind. In some ways this could prove to be the best of all worlds for the firm.

Launch an Affordable Touchscreen Phone

Something else that really needs to happen is the launch of a truly affordable alternative to the BlackBerry Z10. We already know how great the touchscreen BlackBerry experience is and we have a pair of QWERTY keyboard devices to choose from on the other side of the range – all we need now is a less expensive touchscreen BB10 handset to further its appeal massively.

Quit Launching BB7 Devices

And finally, for some reason we may never know BlackBerry has just released yet another smartphone following its past-generation design blueprint and running BlackBerry 7 OS. Seriously – what kind of message is this sending out with regard to the new OS? That it’s not as good as the old? That the old one still has a place because the new one is anything less than perfect? A really terrible message at the wrong time that has to stop…and stop right now!

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This post was last modified on December 19, 2016 9:02 PM

Don Caprio: @doncaprio Husband, superdad, ubergeek, lazy writer, serious gamer, gadget collector, amateur photographer, web designer. I'm on Facebook, Google+, Twitter, LinkedIn and Instagram.

View Comments (7)

  • Hi Lisa,

    I couldn't agree with you more. Blackberry really had a decent long run in the luxury phone market. But it's failure to adopt to new standards in operating system, lead to it's downfall. However, it could still survive.

  • Try as they may, this feat looks very unlikely; the mobile ecosystem has been taken up by the Android and iOS. I can see BlackBerry getting sold and hopefully...become stable financially. I don't see them making a spectacular comeback. They had their chance years ago and they refused to innovate. They blew it!

  • I've used a Black Berry phone for a very short period of time because a friend of mine recommended it to me and I won't every use another one. The phone I used was the Black Berry style and it was extremely glitchy and unreliable, not to mention the incredibly short battery life. Sure it was a very sleek looking phone, but that's not what I need, I need something that WORKS. I think Black Berry will drown among the better performing phones from Apple and Samsunga, and eventually will either be bought out like Motorolla (by Google) and Nokia (by Microsoft) or go bankrupt and fade into history.

    • I see them being bought but then , I wonder who's gonna put money on a company that's obviously going down.

  • Producing affordable smartphones could help them move the redundant smartphones and that's the only thing I think could work out a bit. The problem is that Blackberry is a falling company and it will take an extraordinary innovation to become a major player again..

  • This is great but no offense….BB10 wont bomb. QNX has been around forever and is poised to take over the auto industry in the next year.
    Micro Kernel real time Operating systems are the future of mobile computing.

  • Lisa,

    I quite agree with see, every product has a 'shelf life' beyond which it becomes insignificant and to stay relevant, needs to be completely reinvented.

    I also completely concur that BB needs to be reinvented to suit the needs of the times.

    Thanks for your insight.

    - Terungwa