A logo is one of the most important parts of branding a product. Where would McDonald’s be without its famous golden arches, or Pepsi without their iconic red-and-blue globe? But when the “product” you’re selling is a person, things get a little more complicated—especially when that person is you.
As with most creative endeavors, the toughest part of creating a personal logo for many people is finding inspiration—but there are plenty of places to look. Research your competition, compile a list of words that describe you, or turn your physical appearance into a cartoon or illustration.
Once you have a basic concept, it’s time to refine it into something that represents your brand. But you also have to be wary of pitfalls. Avoid clichés and short-lived trends, consider your target audience, and choose a look that matches your personality.
All this might seem overwhelming at first. Fortunately, Company Folders has created this helpful infographic to guide you through the process.
