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When creating popups for your website, you probably want them to be highly efficient. Read this article to find out which popups deliver the best results in 2022!
In 2022, web popups remain as relevant as ever! Businesses can use them to boost conversions, strengthen customer loyalty and maximize their revenues. In this article, we’ll list the most important popup trends that you might want to benefit from. We’ll talk about the most helpful functional types of popups as well as mention design and copy trends.
Entry Popups
They work wonders with some sites but might fail to deliver consistent results with others. It all depends on timing and the copy. Large brands can afford to show to all new visitors popups that say “Join our email list!” and invite people to type in their emails there. But small businesses should avoid this approach. Instead, you should start with offering some value to your customers.
It’s essential to put numbers first. Let’s compare two email pop up examples: “Place your first order and get 15% off” and “15% off for the first purchase! Sign up for our email to get the discount”. Which variant produces the most striking impression on you? Of course, the second because it accentuates the immediate value.
Scroll-Based Popups
Such popups show up if the visitor has scrolled the page down till a certain spot. It means they are interested in your content and maybe your goods or services too. This type of popup can be added to blog posts or category pages. It can show some of your products to the visitor and offer them a discount code. To add a flair of exclusivity, you might add a Reveal Code button to the popup. The user will need to click it to see the code.
Delayed Popups
Only users who have spent a certain amount of time on your site can see such popups. Such an approach enables you to target those visitors who seem very likely to place an order. You prevent them from becoming inactive and motivate them to finalize the purchase.
The trickiest aspect of delay popups in the right timing. Here is what you might want to do:
- Check your site’s analytical reports to detect the pages where users tend to spend the most time
- Identify for how long on average they tend to stay there
- Make the popup appear at such a moment when a lot of people will be able to see it
You should avoid directly advertising products with delayed popups. Instead, it would be wise to help consumers make the right choice. For instance, the popup can display trending or best-selling products.
Interaction-Based Popups
The term “interaction” means that the user needs to click a certain element on the page to see the popup. The content on the popup can depend on what exactly the client is interested in. This type of popup is ideal for:
- Downloads (ebooks or other lead magnets)
- Driving registrations (for webinars and free trials)
It’s ok if the copy is wordy because you need to explain to visitors the essence of the event they sign up for.
Exit-Intent Popups
This is probably the most popular type of popups. They appear when the algorithms of the site detect that the user is about to leave. Such popups are a great tool for preventing cart abandonment. To convince the client to finalize the purchase, you can offer them a personal discount or free shipping. To create a sense of urgency, consider adding a countdown timer to the popup.
Tap-Friendly Popups
An ideal popup should be very easy to navigate. It should meet the following criteria:
- Defined buttons for both opting in and exiting out
- A clear headline and legible copy
- No need to scroll
- Colors that separate the various elements of the popup
When creating a mobile popup, you might want it to be fullscreen.
Aesthetically Pleasing Popups
The design of your popup should help you to achieve your primary goal: grab the attention of your target audience and inspire them to make a purchase. You may try to use eye-popping color combinations or stark contrasts of light versus dark. The copy should clearly stand out against the statement background.
Bold your key benefit phrases. Make such words as “save”, “now” or “free” highly visible. Don’t let them get lost in a wall of text.
Concise Popus
A good popup is the one with a brief copy (unless it’s an interaction-based one, as was said above). First, it’s the surest way of avoiding disambiguation. Second, you should think of clients who visit your site from smartphones with compact screens. If you need to include a disclaimer, try to visually separate it from the main part of your message and make the letters as small as possible but still readable.
The fewer fields your popup features, the better. You may add just one field to it where the user can leave their email. The less time the client needs to fill in the form, the fewer distractions they will face and the less effort they will make. And that’s vital for conversions!
Usually, two or three words should be enough to compile a motivational call-to-action. For instance, you can say “Save $100!”. That should grab the consumers’ attention much quicker than the generic “Click here” CTA.
Conversational Popups
If your sphere of activity requires you to be formal, then, you should stick to its norms. But if not, your customers should appreciate your friendly attitude. Feel free to use the slang of your target audience! That will convince people that you share their values and they will start to trust you more.
Final Thoughts
Hopefully, you found this article informative and now you better understand how to make the most of your email popups in 2022. You can consider adding entry, exit, delayed, scroll-based and interaction-based popups to your site. It would be wise to keep your copy concise and add very short, clearly defined calls to action. Put numbers first and make the keywords that highlight the main benefits of your offer bold. Make sure your popups remain tap-friendly on all devices.