The credit crunch and subsequent downturn have led to a lot of changes in the world of marketing. Many high-street shops have closed in the face of rising overheads, huge competition from companies trading online and increased staffing costs. Many businesses have moved from physical premises in towns and cities to cyberspace. This is a trend that is gathering pace and has been helped by the success and popularity of social-networking platforms such as Facebook. This change has affected larger businesses to some degree, but with smaller businesses it is becoming almost commonplace. Cost-cutting and limited budgets have meant that local businesses function more and more on the internet, … [Read more...]