
The Canadian company Research in Motion (RIM) introduced their leading mobile device Blackberry into the Nigerian market in 2006. Since then, the nation as well as Africa has taken fancy to the device. Within the first three years, the phone earned a premium image becoming a status symbol amongst the masses. Today when the rest of the telecommunication world is gaga over androids and iPhone, the Blackberry business in Nigeria has hit an all time high by becoming the largest selling smartphone. So how did RIM manage to create this Blackberry mania? Well, being first always has its own advantages. BB entered the emerging market in Nigeria shortly after service providers had made an entry … [Read more...]



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