How to engage fans on Facebook pages is no rocket science nor is there anything mystery to it. The road to becoming a social media celebrity is not different from the real world social influencers ways.
If you want your social media fans to be more engaged with your social activities, then, be more engaged with them too. Be personal, be funny, be attractive, be interesting and live in their mind always.
Today, I want to talk about how to engage your Facebook fans so you can dramatically increase the conversation rate between your audience on Facebook and your brand, and consequently, leading to more sales and email subscribers.
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There are three main qualities to a successful Facebook fans engagement. Like creating a product, first you’ll need to know what is most interesting to your kind of audience.
Secondly, how do you become more attractive on social media by providing them with what is most appealing and of interest to them?
Thirdly, how often should you be doing this things and when, where and how should you be doing it?
Without much delay, below are quick guide strategies to follow that will help you in increasing your Facebook fans page engagement and increase sales and build loyal followers.
#1. Share life Experiences.
People on Facebook are human too, like you and I, they come from the real world we live in and have their ups and down.
Share your personal experiences with them and don’t make everything business. People are easily connected with emotions in true life stories.
More often, post your daily activities starting from what your breakfast is like to what color your bedsheet tonight is going to be. You’re not just telling a story, but also letting your fans know you’re human and a real one behind the page.
#2. Engage With Your Audience.
I believe this one should be no brainer, if you can’t engage with your audience then how do they engage with you?
No matter what type of brand your company is, no matter how tight schedules you operate, responding to customers queries and help must be top on your agenda.
Many brand names are now using their Facebook fan page to run their customers care representative services. A very good innovation if you ask me.
Always respond to comments leave by your fans and if there is need to get in touch personal, ask for their email and deliver on your promise.
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#3. Include Images In Your Update.
According to a Facebook research, images in social status updates increase conversation rate up to %120 while video do the same at %100.
Use the right images to draw the attention to your post and with compelling and educative content around your images, chances are your fans will be interested in what you have to say.
#4. Run a Contest, Promo etc.
Recently, Airtel Nigeria announces a promo discount (or should I call it a deal)on the Nokia lumina mobile phone. Though, I don’t know their main goal of running such promo but one thing I do know is, it generates high conversation rate and lots of Q&A.
In fact, that was the first time I ever engage with their social updates or whatever.
Before you start running a contest on your Facebook page, is essential you know what you’re expecting in reward from your effort; do you want more Facebook likes, comments, engagement or email subscribers etc.
Whatever is your aims for launching your contest, giveaway or promo, be strategic and stay on course.
#5. Showcase Your Employee.
If done properly, this is very good strategy to drive maximum engagement and emotion within your audience.
It could be weekly, monthly or quarterly, but I will recommend you don’t do quarterly.
Though depending on your brand and employees, showcasing your employee individual talents, personalities, hobby to your fans is a very good way to humanize your brand name in the mind of your fans.
You can interview one or more of your employee and post the video on your page for your fans to watch. Take your fans inside the operation of your company workers etc.
You will always live in their mind.
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#6. Program Your Posting.
With countless of updates on Facebook each seconds of the day, is easy for your post to get loss in the sea without getting into the hands of those who need it.
What can you do to help this ugly situation?
The best and easier thing to do is to know when your targeted audience are most likely be more active on Facebook. What hour of the day do they visit most?
The location, age, sex and other possible factors of your audience will help you determined the best time to post your message on Facebook. This is very important for you to follow, as no one wants to post message that get read by nobody.
#7. Know Your Fans.
The more you know about your fans, the easier it get for you to engage them in what your brand is offering. If you know what their concerns are, their fears, their interest, hobby, sex, age, location, etc.
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All these factors will make it more easier for you to come up with content design to help improve the quality of lives of your audience.
Getting social media attention isn’t rocket science, if you want more social media engagement, then be more engage with your fans and followers.
I believe most brands and individuals are on Facebook this days, so, I will personally appreciate if you can tell us how you engage your fans on your pages.
Thanks for reading through.