One of the main factors, that drive the sales of mobile apps, is the target audience or the end-users. This is why it is important for the professionals who develop custom mobile apps to focus on their customers’ needs and address those needs with perfection. This will guarantee them successful apps and eventually, increase their success ratio.
Let us go through some of the main pointers, which customers look for in an app while browsing through various online app stores.
Whether the app serves my purpose or not?
The very first point, which makes customers think about buying a particular app is – “What purpose will the app serve for me”. If they find that an app serves their purpose, they will go ahead and check it for other details viz its features, price etc. But the purpose of the app is the main point they look for when browsing apps on various online app stores.
For instance, when the customers want to download and use a game app, they would want that game to provide them a fun-filled experience; their ultimate objective is to enjoy the game. In this case, what you can do is develop a game with rich features such as – unique environments, high-end visual effects, integrate in-built functionalities of various mobile devices, interesting characters, animation, sound effects and much more.
Is the app simple and intuitive?
Developing a simple app is one of the failsafe methods to impress your target audience. This is because different customers have different skill levels (which they need to use various mobile apps). For example, there will be teenage tech-savvy kids and also be middle aged homemakers (using a smartphone for the first time in their lives) among your customers. This means you have to find out all about the demographics of your customers, their preferences, their comfort levels with various apps and similar aspects, before developing your app. This is where a simple app comes to your rescue.
Hence, while developing an app for your end-users, make sure that it is simple and intuitive for all of them, irrespective of their age groups or skillsets. Even if they use your app for the first time in their lives, they should be able to use it effortlessly.
Does the app have effective features and functionalities?
Custom mobile apps are fun; you get the flexibility of thinking up a totally unique app (right from scratch); this gives you the scope of using your creativity and imagination for developing innovative apps for the end-users.
But no matter what app you develop, make sure that it consists of effective features and functionalities, which will help the customers, distinguish your app from other competitor apps.
However, this doesn’t mean that you cram your app with as many features as you can think of and frustrate your users! What I mean to say is, even if you use 2-3 features in the app that you develop, ensure that those 2-3 features or functions manage to impress your customers! When it comes to mobile apps development, less is the new more. Don’t forget this fact.
I hope that the above mentioned pointers gave you a lucid idea about three basic factors end-users look forward to, while searching for an app. Use these pointers to your advantage and develop successful mobile apps in the near future.