I’m sure you’ve read a number of blogging tips claiming that content is king and it’s the number one way to rank on search engines and gain loyal readers. Is this actually true when a lot of blogs publishing crap on a daily basis still get tons of visitors? Is content really king? Is it possible to gain any recognition in the blogosphere with just content and nothing else?
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To some degree, this saying is true but let’s face it, it’s not totally true. Haven’t you noticed blogs with poor content coming up on search engine result pages? Even blogs with plagiarized content? I bet you’ve seen this quite a number of times before… even Google ranks crap once in a while though Panda and Penguin are taking care of that. Copyscape and other free online plagiarism detector tools may show you sites with plagiarized contents still sitting on top of search engines and that even emphasizes the question.
Even though consistently publishing quality content plays a major role in ranking a blog on SERP, it’s not enough to survive the competition. No matter how good your content is, someone else has better stuffs and even worse, someone else with worse content is ranking higher than you. Why is this happening?
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Are you promoting your content?
There’s absolutely no point in writing great posts nobody is gonna read and this is why you shouldn’t totally believe content is king. If you’re quite good at publishing quality content, the only way to get your blog noticed is by promoting it by every possible means. Promoting your content isn’t limited to gathering a huge number of fans and sharing on social media media, there’s more than one way to skin a cat like they say.
Do you use RSS aggregators at all? How may social bookmarking sites do your submit your content to? Have you for once considered paid submission to high PR directories and social bookmarking sites?
How aggressive is your SEO?
If you limit your search engine optimization to blog commenting and think the rest is magical, you may end up getting disappointed. SEO goes beyond that and if you actually want your content to get you to the top, you must optimize it so search engines would respect you. Just because you think your writing is awesome doesn’t mean Google would think the same.
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Your on-page SEO must be tight, so also should your off-page SEO be equally great. There’s a lot of difference between building backlinks and building quality backlinks and if you’re too lazy to do the dirty job yourself, hiring a reputable SEO company to handle your shit is a good idea.
Conclusion
I’m not disputing the fact that content is king but you must realize that quality content will never be king if you don’t do what’s supposed to be done. Writing great blog posts isn’t enough. Without promoting and optimizing what you’ve got, your quality content may never get that huge readership you so much desire.
About Don Caprio
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Twitter: iam_olantino
says:
nice with this great point i think you have won the debate compitition lol just awesome bro
Twitter: googlai
says:
Hey ! olantino
it is not debate competition, it is reality that content is a king and key figure.
Googma Sansar recently posted..The Effective Ways to Web Optimization
Twitter: imagedashboard
says:
Nice blog post and catchy post title! : D Content is king and SEO is queen ! But they are nothing without promotion !
gaurav vichare recently posted..10 resons why I blog
You get my point, Guarav. Thanks for stopping by.
Twitter: bstinspiration
says:
Wonderful article. So in this case, Marketing is King.
Waheed Akhtar recently posted..50 Free Photoshop PSD Files of 2013 You Must Download
Content remains king, but that statement is more or less a lie without proper marketing and SEO.
Twitter: Tech_shoots
says:
I was ever looking for this type of statement “Content is king – the biggest lie”, today I have found it on this great blog. I also think today in the world of competition ( not blogging world only ) marketing is the key to success.
hamayon recently posted..Top Reasons Why We Should Not Buy Chromebooks
Twitter: DONOCSO
says:
Ok Don, lets say promotion is king because who no go no know. You made your point clear and every wise son reads this post from your mind. Thanks
Twitter: Awwal1st
says:
I also guess so, i have been hearing content is the king while seeing content stealers ranking hirer…That’s a big lie.
Shehu Awwal recently posted..Download: WhatsApp Messenger For Android, Blackberry, iOS, Symbian, Java & Windows Phone
You have some great points but as human we have different opinions. Some don’t believe and some will. For me, you are right and I agree about it.
Twitter: otodeluxe
says:
I really agree with you boss on this one. Content is not king. Check out mashable, they don’t post much yet they are #1 social media blog.
Twitter: mavtrevor
says:
On Page SEO is equally as important as Off-Page SEO and relying on one without the other is taking a risk, both works hand in hand to the success of your blog, if you write a great content and dont promote it then your competitors will always outrank you. I have seen some big blogs disobey the rules of SEO and yet rank very high in search engines, Google and other search engines also consider off-page SEO as one of their ranking factors. So content is not all there is to blogging.
Nice article, i like your line of argument. Keep it up.
Nwosu Desmond recently posted..Mobile Phone Tools we under-utilize
Twitter: doncybertips
says:
nice post here….. Keep the good work
doncyber recently posted..Straightforward Ways To Make Money
awesome post bro, never seen anyone oppose that notion “Content is King”, but you did, which is 100% correct. I have studied this factor for months and you are very correct. Really like your writing styles and your words, please keep it running.
ahmed onawale recently posted..How To Download And Install Google Android USB Driver & ADB For Google Android Devices
Twitter: mysticdhaval
says:
Thanks a lot Don Bro!
hope you remember me? the gamesnapguy 
lol thnks for the info .. i am trying to follow from this in my new blog
I do remember you for sure! Thanks for dropping by.
Twitter: thescript102
says:
useful informations here thanks for sharing
anis recently posted..How To Manage Your Finances With Your Smartphone
Twitter: googlai
says:
Yes ! Content is not always king but it can motivate to revisit. But one this is i agree with you. Only quality content can not do antthing itself but if we promote our content on different sources then get access to reach large audiences. Thank you for your efforts.
Googma Sansar recently posted..Best Social Bookmarking – Help to Increase Backlinks
Twitter: samex4rill
says:
thats true o.
Dont promote your blog and keep believing content is king.
You are taking your dream as reality
samex4rill recently posted..How To Cancel Auto- Renewal Of BlackBerry Plan On MTN, Airtel, GLO, Etisalat
Twitter: yashika01
says:
I agree with You.But driving traffic is tough job.
YASHIKA recently posted..27 Facts about Justin Bieber
Twitter: trueinternet
says:
You are right Don, content isnt just all thats required, back-linking also is of essence but with what i have been noticing lately, content is what truly matters.
samuel recently posted..Media.Net : Got My First Payment From Yahoo/Bing Contextual Advertising Network
Content matters, but without spreading the word and marketing that content, the whole hardwork becomes irrelevant.
Twitter: maureen4all
says:
Oga Don pls check your Email
Denco recently posted..Best tips that can help you achieve your financial goals
Great article. Though one must still pay attention to content. Your content can make a visitor take note of your URL.