Google has always dominated Alexa ranking as the most visited website in the world but that changed just a couple of weeks ago when Facebook, which was at the second place, suddenly overtook Google. Thinking it was a temporary thing or just a glitch in Alexa ranking system, most tech guys following the trend patiently waited for Google to come back to the first position. Up till this very moment, Facebook stays at number one and obviously, nothing is wrong with Alexa ranking system and it ain’t no mistake after all.
So, what’s happening to Alexa then?
Now this raise the question whether Alexa ranking can really be trusted. Like I once said on a blog post advising bloggers and site owners not to worry too much over Alexa ranking, the statistics is very in accurate, I mean very very inaccurate.
Even a noob can tell Google is the most visited site in the world. Almost everyone uses Google but certainly, not every one of us of us owns a Facebook account.
Those Breaking there heads for Alexa Ranking… See this:
http://xxxxxxxxxx.com/ was created for a client not upto a month old – only essential pages, about, product & services etc..
it ranks 894 in Nigeria and 499,000 in the world, with only two backlink.. ..
Alexa is on crack
That’s the exact words of a friend who was surprised seeing a month old site ranking so high.
Google vs Facebook
Trying to figure out what made Facebook jump to number one and trying to find reasons to justify the whole thing made me jump to a conclusion. It could be because Google has different domains for different countries. For example google.com.ng for Nigeria, google.co.uk for the United Kingdom, google.co.in for India and so on. Google.com is the most widely used Google domain but users from different countries often see different domains.
On the other hand, Facebook has no other domain except facebook.com and all its users use this domain. This may be responsible for it’s higher Alexa ranking but this is only a speculation and nothing more but my personal opinion. I still maintain that Alexa ranking system is inaccurate.
The secret you probably didn’t know
Now let me tell you something: the fact that a site has a very good Alexa ranking doesn’t mean the traffic is that good. Some bloggers and webmasters do use softwares that boost Alexa ranking and there are websites offering that service. These softwares and services send hits to your site to boost your ranking and you may notice a significant increase in your ranking within just a month.
Must Read: 7 Rules you should Follow for Off Page SEO
Should you be worried over your poor ranking?
That’s a question with two answers: yes and no. Cant understand what I mean? Well, you should be worried over your poor ranking and work harder to make it better because ranking low gives the impression that your site receives little or no traffic. Potential advertisers too may be discouraged from contacting you for business.
On the other hand, you shouldn’t be bothered over this ranking thingy because:
i. it’s inaccurate
ii. it can be faked
However, this doesn’t mean you shouldn’t work on it but even if you’re going to do this, it shouldn’t be at the expense of other things. Working on your organic traffic eventually increases your Alexa ranking. That’s what works for me… I guess it should work for you too.