With its initial public offering (IPO) turning out to perform below expectation, Facebook was recently predicted to run out of business in the next five years according to some analysts. There are rumors of Facebook developing its own mobile phone but we’re yet to confirm if this is true and there’s no official statement from Facebook to confirm it. Despite the huge number of users on Facebook, it’s quite obvious this social networking site is a struggling company. With a higher number of its users on mobile, only a little percentage of Facebook’s total traffic actually converts to profit.
In a bid to monetize its mobile version, Facebook now enables ads on its mobile version. I was rather surprised this morning to see those sponsored ads on Facebook for iPhone app and had to check the site again using Opera Mini browser but saw the same ads.
This is a clear indication that Facebook now takes its mobile traffic seriously and won’t be losing opportunity to make some extra profit but this raises the question if this is actually going to work for the company.
According to a Research from eMarketer Inc, this may turn out very good for Facebook. It predicts that that Facebook Inc.’s mobile advertising revenue will quintuple next year.
Facebook keeps changing and as a matter of fact, some of these changes frustrate users. A number of people using Facebook Mobile now complain about lengthy posts showing in full instead of the summary they were used to. Some changes also came to Facebook mobile in the last few days apart from the ads displayed in the news feed.
The ads are labelled “Pages you may like,” embedded within the news feed. It’s understandable the company must make money to survive but based on my opinion, ads shouldn’t interrupt user experience. Placing the ads at the footer would’ve been nice, don’t you think?
About Don Caprio
Twitter: enairablog
says:
This is a great move by facebook…hope it will not frustrate users especially mobile phone users
We all have to get used to it.
Twitter: daayur
says:
I see the power tussle growing bigger everyday between facebook and google, just fely after some month or years then facebook will roll out own adsense .
daayur recently posted..5 Things I Wouldn’t Do To Make Money
Twitter: InternetDreamz1
says:
Nice new layout look better than previuous one
Thanks Gupppu!
Thats a great move!
While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage. So its best that they started early. As the number of Facebook users who access the social network from mobile devices grows, sometimes at the expense of PC use, advertising revenues could decline unless Facebook can begin to monetize mobile.
Lets see how much this would annoy the mobile users, as every update or change from FB has offered its users
Jyothis Thaliath recently posted..Blogger to WordPress Migration Guide
It looked awkward at first but then I realized I’ve been using Facebook freely, Mark should make something out of his site too just like I’m making money from my blog.
Twitter: terrydontech
says:
Thats a great move, they have to make dea money…
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Twitter: dekokoblog
says:
Yea, it is high time they start making money from their mobile site. They must have losing a lot compared with the number of people that access the site through the use of mobile phone
Essien recently posted..Secure Your Google Account With 2-Step Verification
This is an professional looking layout. I think its getting huge popularity in student circle. This is also helping us to browsing Facebook in a new way.
Janmejaya recently posted..Top 5 blogging ideas that Giving you Success
If Mark Zuckerberg reads this, I would like to advise him that placing ads at the end of feeds will give him a higher CTR
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