The search for keywords is vital in the process of an SEO campaign. Any company wishing to launch online in the international market should do this research before the foreign language sites for the target countries are built.Good research and implementation can be critical to the success of a company in a new market.
Research and analysis of keywords help the company better know the specifics of the target market abroad, which is a major point in the development of a marketing strategy customized for each target country.
A systems approach to research keywords to help you find the following characteristics in order to write the most effective message to reach your foreign prospects. Identify if prospects need what you want to offer them, understand the specific needs of prospects to tailor your offer to purchase behavior, identify visitors who seek something special and know when will they seek products or services you offer.
The search for keywords not only includes the identification of actual search terms specific to a certain area, but also aims to identify and understand the online behavior of prospects in target markets.
Listed below are the steps of the research process of multi-lingual keywords.
Identification and translation
The first step is to gather relevant information that will help you prepare a list of terms to be analyzed. The sources of this information may be the tools of Web traffic analysis, the suggestion tools keyword, brainstorming, thesauri, translation tools, tools for competitive analysis, etc. …
While it is possible to use automatic translation tools that give sometimes good results, it is recommended to submit the terms you have identified in the review of a professional translator. It will have both language skills and cultural place to identify the best options for your target market.
Check the suggestions of the translator using the Keyword Tool Google AdWords. Before implementing the terms in the site content, it is also necessary to ensure that they have a sufficient volume and constant research in order to increase the chances of attracting prospects.
Once the keywords identified and verified, it is necessary to establish a final list, in order to implement them in the site content. The selection process must be based on objective factors such as the type of research, commercial intent, the volume of research and the relevance of the term for the company, product or service. The terms analyzed in this step according to the factors mentioned probably will fall further suggestions may be included in the final list if they are relevant.
Note the Judge – to help you in selecting your keywords – see ” Assessing the level of competition of a keyword . ”
Once you have established the final list containing the key terms that have submitted results that justify their use, you can go to their implementation in the site content. Group the words according to their characteristics and give each group of words a page where it will be implemented. You will need to be careful not to overuse keywords used. It is recommended to use one in the title, a description and in between two and four in the content. A page counting a multitude of keywords will perhaps not be found relevant by the visitor for his research, and also risks being seen as spam by search engines.
The same principles apply to any target language. The only variables are the cultural characteristics of each group of foreign prospects and behavior research and purchasing. If, in addition, we identify these variables, it becomes possible to customize a strategy for each target group and thus to obtain the best results.
Note the Judge – Regarding the implementation of keywords in the pages there is no miracle – the advice in the paragraph above are general – nothing is written in stone and it will test again and yet to reach a compromise acceptable to your site.