Hey! This post has been updated. You can easily do this with Blogger SEO settings.
Using meta tags on your blog can increase your search engine ranking and and it gets even better by adding different meta tags for different blog posts. The last post I made on how to add meta tags to blogger explains the basics of meta tags and what they are all about. Simply put, meta tags are special html codes that gives search engines like google some needed information about your website such as description, relevant keywords, title, etc. You can however define different meta tags for different pages. This is very useful if you blog on a wide number of topics or you operate your blog on a very diverse niche. Adding different meta tags to individual blog posts makes it easier for bots to crawl and properly index your blog content and there’s the chance of a better search engine ranking and an increase in traffic.
Though major search engines like google and yahoo do not put meta keywords into consideration that much like before, including them might still be of help to other search engines that still use them. Meta description is still important as this is the snippet that will be shown in search engine result pages.
Adding different meta tags to blog posts is a white hat on-site search engine optimization technique which isn’t hard to implement on blogspot sites though it still has to be done manually unlike wordpress with a ready made plug in for this same purpose.
Sample of a general meta tag and how to use it on blogger can be found on this blog post as the one shown below is for specifying unique meta tags for different posts.
<b:if cond='data:blog.url == "BLOG-POST-URL-HERE"'>
<meta content='DESCRIPTION' name='description'/>
<meta content='KEYWORDS' name='keywords'/>
For this particular blog post, my unique meta tags for it should look just as shown below:
<b:if cond='data:blog.url == "http://www.doncaprio.com/2011/09/meta-tags-different-unique-posts-blog.html"'>
<meta content='How to add different meta tags for different blog posts. This post explains how to use unique meta tags for blog post on blogger.' name='description'/>
<meta content='meta tag, blog, different, unique, search engine ranking, google' name='keywords'/>
Follow this steps to add the meta tags to the head section of your template:
- Login to your blog and click on design
- Click on Edit HTML
- Press CTRL + F and search for </head>
- Just above this, paste all the meta tags.
- Save your template.
Note that you can create different sets of meta tags for all your blog post but this almost impossible if you have a great deal of blog entries. Doing the trick for a couple of your most important blog post isn’t a bad idea.
To know if your meta tags are working properly, you should check out this meta tag analyzer which is a free online tool.